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Association Brain Food: 4.19.24

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Hear about the Public Relations Society of America’s framework for decision-makers hoping to employ AI effectively and ethically. Host: Association xChange (AXC) Speaker: James Hoeft, APR, Public Relations Society of America’s Ethics Committee member Wed 4/24 at 12 p.m. 1 CAE credit. More info/register. 1 CMP credit.

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Association Brain Food: 10.6.23

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Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.” .

Revenue 257
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Association Brain Food: 4.12.24

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Learn to create targeted personas in ChatGPT for personalized content and interactions. AI Unleashed: Elevating Association Performance and Engagement Learn how two associations built and deployed AI to further the member experience. More info/register. Host: Sidecar Speaker: Thomas Altman, Co-Founder, Tasio Tue 4/16 at 12 p.m.

Revenue 257
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Association Brain Food: 1.26.24

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. – Association and Nonprofit Trends for 2024: Navigating a Rapidly Evolving Landscape As we move into 2024, the landscape for associations is rapidly evolving, driven by technological advancements, changing member expectations, and an increasingly global context. Why Do Your Members Need Your Association? More info/register.

Survey 257
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Association Brain Food Weekly: 5.7.21

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. – Backstage Pass: Producing Compelling Content that Drives Engagement. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? For associations, a great search experience is critical because of the amount of content that they have, usually across multiple websites and web platforms.

St. Louis 370
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Association Brain Food Weekly: 7.2.21

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. – Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Greg Melia, CAE, CEO, Customer Experience Professionals Association. 1 CAE credit.

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Association Brain Food Weekly: 3.4.22

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Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Hear about the challenges, solutions, and benefits around how content platform migrations affect your access models. Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America.

Class 195