Association Adviser

MARCH 27, 2018

Third-party partnerships are an especially valuable tool in the multifaceted world of association management. Such association supplier members possess buying power in terms of ads and sponsorships they can purchase to reach other members interested in goods and services tailored to their industry’s specialized market. Need an example?

Tools 61

Tools Revenue America Communications 61

Associations Now

SEPTEMBER 17, 2018

carriers, working together in a task force launched earlier this year, announced a mobile login tool that they say could improve mobile security. The task force highlighted a prototype of the mobile ID technology at GSMA’s Mobile World Congress Americas, the second edition of which was held last week in San Francisco.

Tools 41

Tools San Francisco America Project 41

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 266

Certificate Denver South Carolina Project 266

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. So how do you begin to tap this new resource?

Leadership 88

Leadership Social Media Case Study Industry 88

EventMobi: Association Events

AUGUST 11, 2023

If you’re just getting started on your SEO journey, tools like SEMRush can help you identify those essential keywords. Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Analytics and tracking software.

Examples 130

Examples Directory Software Video 130

Reid All About it

SEPTEMBER 22, 2023

Learn about the dynamics of word-of-mouth marketing and strategies to supercharge it, peer-to-peer knowledge sharing sessions for your members that require minimal pre-work yet provide deeper engagement, and ways to turn your association’s wealth of information into a sustained and growing body of knowledge for your members to access through AI.

LMS 266

LMS Revenue Education Strategy 266

.orgSource

SEPTEMBER 19, 2023

Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. But answers aren’t enough anymore. Navigate Industry 4.0 leadership.

Revenue 88

Revenue Chicago Leadership Content 88

Ungrated

DECEMBER 12, 2023

The government-sponsored enterprise that underwrites mortgages is introducing a tool that indicates whether a community is “certified” for financing or “not eligible”—and providing guidance that explains why a community may not be eligible.

Guidelines 75

Guidelines Project America System 75

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Associations Now

DECEMBER 5, 2023

In late November, the Public Relations Society of America published “ Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners ,” a document laying out best practices for professionals using the technology. There are tools out there that can help us do our jobs more effectively. But it comes with ethical risks.

Guidelines 49

Guidelines Press Release America Technology 49

Aaron Wolowiec

JULY 15, 2014

The ASAE Foundation and MCI Group , a global network of 50-plus offices providing market development services and conference management, just launched a multi-year, multi-phase research project to better understand U.S. In the end, a series of whitepapers and other resources will equip association members with tools to “go global.”.

America 100

America Revenue Strategy Report 100

Reid All About it

OCTOBER 14, 2016

The training industry is a huge enterprise representing approximately $160 billion in North America and over $355 billion globally. What portion of this market do associations claim and should your organization be a part of it? Erin Lee, managing director, marketing, Biotechnology Innovation Organization. More info/register.

North Carolina 150

North Carolina Arlington America Products 150

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Virtual event sponsors/exhibitors. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs.

Certificate 369

Certificate Revenue Conference North Carolina 369

Aaron Wolowiec

MAY 13, 2014

quality data), that’s a problem, said Elizabeth Engel, CEO of Spark Consulting , who recently co-authored a whitepaper with Peter Houstle, CEO of Mariner Management & Marketing, LLC , on evidence-based decision making. That’s why there’s a plethora of data visualization tools, i.e. graphs and charts, to help associations analyze data.

America 100

America Analysis Recruiting Recruitment 100

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

APRIL 14, 2023

Marketing automation. With all the hoopla surrounding ChatGPT, it’s easy to forget that many of our existing tools already automate routine (and not-so-routine) tasks. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Nimble AMS

OCTOBER 6, 2022

. “We are excited to announce our partnership with 108 ideaspace, a leading certified Salesforce implementation partner in Canada, focusing on the association and nonprofit markets” says Tim Burke, Sr. “108 ideaspace will be an integral part of extending our footprint throughout North America.”

Software 130

Software Class System America 130

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenters: Susan Chapman, CAE, director of member services, Soil Science Society of America. Have no fear. When the U.N.

DC 150

DC Washington America eBook 150

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Associations Now

APRIL 30, 2019

and Europe represent the two largest markets for the global exhibition industry, and its impact is strongly felt, according to the group’s analysis. Global exhibitions directly generated more output (business sales) than many large global sectors, including machine tools and medical & surgical equipment,” the report said [PDF].

Report 69

Report Industry America Press Release 69

Reid All About it

JUNE 12, 2020

Identify signals in the market that can impact how you operate. This webcast will help you tell your association story in ways that resonate with Congress and Capitol Hill staff, provide you with tools for preparing congressional calls to action, and explore strategies for using social media for advocacy. 1 CMP credit. 1 CAE credit.

Montana 243

Montana Leadership Tools Innovation 243

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MAY 19, 2017

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Host: American Marketing Association. Lunch provided. 1 CAE credit. Host: ON24.

DC 150

DC Washington Chicago Tips 150

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Associations Now

JUNE 6, 2023

The Human Artistry Campaign aims to establish guidelines around tools like ChatGPT and their impact on music, writing, and more. In the past year, tools such as ChatGPT have led to a rise in AI-created works, prompting questions about assigning copyright and paying creators. .”

Guidelines 52

Guidelines America Technology Industry 52

Reid All About it

DECEMBER 1, 2023

At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” Learn about tools and processes that can help you maintain healthy item banks for your programs. 1 CAE credit. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

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APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. She suggests you become familiar with AI tools and their output and have discussions about how your organization will and won’t use AI. More info/register. Host: ASAE Tue 4/25 at 11 a.m. – CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Mariner Management

JUNE 8, 2021

Benchmarking is a powerful tool in helping you – and your volunteer leaders – assess where your chapters are in terms of what’s working and what’s not working. A powerful tool. It can also help chapters focus their efforts based on effective practices like the chapters at Associated General Contractors of America.

Case Study 62

Case Study Project America Tools 62

Associations Now

FEBRUARY 17, 2017

With all the noise around different marketing strategies, find out which ones the pros are actually employing. The sheer amount of digital marketing advice, tactics, and strategies that your association can employ can be overwhelming to choose from. Also: The New York Times smartly adjusts headlines for mobile.

Marketing 40

Marketing New York America Content 40

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

Technology 370

Technology Strategy System Education 370

Reid All About it

NOVEMBER 9, 2018

Gretchen Steenstra at DelCor describes what people, policies, talents and tools should be in the project management backpack. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Been there! Lunch provided. 1 CAE credit. More info/register.

Chicago 174

Chicago DC Washington Software 174

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

FEBRUARY 3, 2017

“I was showing the America I knew and observed to others who might not have noticed.”. If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Presenters: Jennifer Morales, director of communications, Infectious Diseases Society of America.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

GrowthZone

JUNE 21, 2021

Marketing automation. Chamber Nation provides AMS software geared toward chambers of commerce and other member-based associations and delivers full-service economic development tools for members and staff. Email marketing. FEATURES: Marketing. Email marketing. E-business tools support multiple revenue streams.

System 148

System Software Directory Membership Management 148

Reid All About it

FEBRUARY 3, 2017

“I was showing the America I knew and observed to others who might not have noticed.”. If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Presenters: Jennifer Morales, director of communications, Infectious Diseases Society of America.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Higher Logic

FEBRUARY 27, 2018

They also looked for a tool to help reduce the company’s reliance on email. “We A functional and easy-to-use setup gave basecamp a solid start, but getting employees to start using their new tool was still a challenge. Ascend Learning’s team uses the platform’s tools to update content daily. A One-Stop Shop for Information.

Kansas City 180

Kansas City Library Kansas Team 180