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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

As Allegiance Group’s guide to digital marketing explains, this term refers to “the practice of promoting a product, service, or cause through online channels like social media, email, and search engines.” Promoting your incentive program in social media posts and email campaigns will help you reach your online audience.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree.

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Do associations still matter?

Association Success

They argue professionals no longer need to rely on an association to continue their education in a specific field because they can just refer to online resources such as YouTube. They may also believe associations are no longer needed for networking because social media appears to connect people faster. . Be innovative.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

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Why Measuring Member Engagement for Unions is More Important Now than Ever Before

Aptify

Part of this reduction may well be the changing nature of employment in America – particularly a reduction in manufacturing and traditional labor jobs. As we’ve learned from the successful social media giants, people are more likely to share data with an organization if they believe they are getting something in return.

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Association Brain Food Weekly: 11.13.20

Reid All About it

McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development. Sabrina Meyers, Co-Founder, Two Social Media Chicks. Although this will not be a content driven session, there may be references to the subject domains covered on the CAE exam.

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Association Brain Food Weekly: 10.20.17

Reid All About it

I like the distinction between learning goals and performance goals and the references to Dan Pink’s fascinating book, Drive. Social Media Engagement Strategies (Association Coffee Talk – Reston VA). Does your organization have a social media strategy? Presenter: Joanne Joham, Regional Director North America, ICCA.

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