Delcor
SEPTEMBER 12, 2023
To a large extent, your fate will be determined by how well you handle one critical part of the project process: requirements analysis (RA). Using their deep knowledge of the association technology market, they know how to help associations leverage technology. This blog was originally published in July 2014 and edited on 9.12.23.
Multiview
DECEMBER 7, 2023
Providing in-depth industry analysis is a valuable service for associations, offering vital insights to members through reports that gather statistics, identify trends, and predict future directions.
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Membership Marketing
JANUARY 10, 2023
Instead, we ran an analysis matching the new members that had come in compared to the lists mailed. They had wasted thousands of marketing dollars. Here's the simple lesson for marketing, and in many areas of life, track and measure what you are doing. That is where the eye-opening experience happened.
Association Analytics
SEPTEMBER 27, 2023
Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. By providing a clear benefit analysis, you’re showcasing how every dollar spent on analytics can yield real returns. That’s the power of analytics.”
Higher Logic
NOVEMBER 1, 2018
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.
Association Analytics
JUNE 17, 2021
Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Do a scan of the market to determine if this segment might be obtaining their content from another source.
Membership Marketing
JANUARY 25, 2022
The opportunity to participate in the 2022 Membership Marketing Benchmarking Report is now available. Our hope is to increase the number of participants this year in order to provide analysis with even finer segmentation than in the past. Thanks in advance for being a part of the 2022 Membership Marketing Benchmarking Report.
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