Vanguard Tech

JULY 30, 2012

Advertising Revenue = page views and time on site. white papers). Improve your analysis by expanding the timeframe to at least 3 months and check “compare to past.”. Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. Some high level examples might include.

Course 70

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Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3).

Tools 40

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. growth strategies. (4).

Marketing 40

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

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Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. Cost of Wrong Strategy. (8).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 18, 2012

” Benchmarking data from other organizations is a good starting point for any analysis. Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Awareness. (4).

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Membership Marketing

JANUARY 19, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

JUNE 18, 2012

But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

APRIL 4, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 26, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

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Membership Marketing

DECEMBER 8, 2009

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

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Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). White Paper. (4).

Analysis 40

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Membership Marketing

OCTOBER 20, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

DECEMBER 13, 2010

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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Membership Marketing

OCTOBER 7, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

JULY 26, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

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Membership Marketing

JULY 5, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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Membership Marketing

APRIL 12, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 31, 2010

Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis. What analysis have you done that has helped to focus your marketing efforts? Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

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Membership Marketing

MARCH 8, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 5, 2012

This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3).

Recruiting 40

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Membership Marketing

MARCH 7, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Survey 40

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Membership Marketing

OCTOBER 4, 2010

Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Awareness.

Price 40

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Membership Marketing

NOVEMBER 14, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3).

Marketing 40

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. Cost of Wrong Strategy. (8).

Marketing 40

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Membership Marketing

FEBRUARY 25, 2010

The report will include a trend analysis of what has changed over the past year and highlight key data on what associations are doing in membership marketing and what practices correlate with better renewals and more members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

Marketing 40

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Membership Marketing

FEBRUARY 12, 2010

This year the report will add trend analysis and segment membership organizations by industry. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Branding.

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Membership Marketing

MARCH 31, 2011

So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

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Membership Marketing

NOVEMBER 12, 2010

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Social Media 40

Social Media Recruiting Recruitment Marketing 40