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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition. Online education’s role in membership marketing. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Online career center. Career webinars.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.

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Association Brain Food Weekly: 12.6.19

Reid All About it

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. You’re not alone.

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Association Learning: Does your Story Inspire Members?

WBT Systems

This week we were motivated by the keynote session of the Higher Logic Super Forum , where we heard Ken Schmidt of Harley Davidson describe the power of storytelling in creating a passionate member community that will champion your brand. How do you currently facilitate communication from members about your education programs?

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Association Brain Food: 6.16.23

Reid All About it

AI watch With the release of generative AI tools, like ChatGPT, it’s an exciting time to be a writer—a human one. You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. More info/register.

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Association Brain Food Weekly: 8.27.21

Reid All About it

Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. 80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. The new education model.

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