Article Certificate Price Recruitment 
WBT Systems
JULY 31, 2018
Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” They’ve built content partnerships with recruiters and PR agencies.
WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Gain or maintain professional certification (12 percent). The most effective recruitment techniques, in order: Word-of-mouth recommendations. Email marketing.
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Spark Consulting
NOVEMBER 20, 2017
One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.
MemberClicks
APRIL 19, 2024
In this article, we will explore the definition of a value proposition and why it is important. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”
Reid All About it
DECEMBER 13, 2019
In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Brad Egeland, Association for Project Management ).
.orgCommunity
JULY 18, 2019
Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Career resources.
Reid All About it
SEPTEMBER 30, 2016
Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. Joey Price, CEO, Jumpstart: HR. 1 CAE credit. More info/register. Host: ACGI.
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