Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. Online engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Enjoy compelling future-focused learning and discussion about this article. marketing and communication professional. Joshua Hardwick, Ahrefs ).

Utah 370

Utah LMS Conference Technology 370

Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . How do we come up with this list?

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

NOVEMBER 24, 2017

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. Host: ASAE Greater Washington / National Capital Community.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Recruitment Jam. Tue 5/3 at 1 p.m. More information. Host: OnGood. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Recruitment Jam. Tue 5/3 at 1 p.m. More information. Host: OnGood. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. Host: Community Brands. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Strategy 335

Rejuvenesce

AUGUST 30, 2023

In today's digital age, email remains one of the most effective tools for communication, especially for associations looking to grow their membership base. In this article, we will delve into the art of writing compelling cold emails to prospective new members, ensuring that your association stands out in an overcrowded inbox.

Examples 52

Examples Social Media Tools Recruiting 52

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

LMS 370

LMS Nashville Strategy Video 370

Delcor

MAY 16, 2023

With calls to temporarily pause development on AI technology and growing concerns about how AI may impact the job market, you may be feeling a growing sense of anxiety about the future. With Hinton leaving Google, other companies and research organizations may try to recruit top AI researchers and engineers away from the company.

Technology 52

Technology Recruiting Recruitment Content 52

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).

LMS 276

LMS Pennsylvania Innovation Education 276

MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

How To 52

How To Social Media Industry Recruiting 52

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. In the last few years, I’ve seen many articles in Associations Now about associations rethinking the chapter structure.

DC 150

DC Washington America eBook 150

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Not only does this help keep your association organized, but you can use these data points to personalize member communication and build more meaningful relationships.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.

Association Management 40

Association Management Memphis Marketing Recruiting 40

EventMobi: Association Events

SEPTEMBER 28, 2023

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. Continue to recruit members Once you’ve created your directory, let your members know about it!

Directory 147

Directory Organization How To Kansas City 147

YourMembership

JUNE 21, 2012

Yesterday I came across a really motivating article on Harvard Business Review, entitled “Don’t Like Your Job? The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. This article can help give you some ideas to work on. Don’t Like it?

Social Media 150

Social Media Software Membership Management Price 150

YourMembership

DECEMBER 30, 2014

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […].

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Reid All About it

OCTOBER 27, 2017

Here’s an article that will give you the heebie-jeebies before Halloween. That’s it for good reads, now it’s time for this week’s list of free professional development for the association community. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. 1 CAE credit.

LMS 150

LMS millennials Blended Learning System 150

Achieve

JUNE 2, 2021

However, growing up with technology and the internet has also led millennials to have certain expectations about marketing, especially in online spaces. But in reality, when done correctly, they can be just as effective as digital marketing. . direct mail and digital marketing. direct mail campaigns. benefits of direct mail.

millennials 94

millennials Course Social Media Marketing 94

Reid All About it

JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report.

Video 195

Video Technology Content Strategy 195

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing.

Revenue 195

Revenue Video Strategy Industry 195

Arc 3 Communications

NOVEMBER 18, 2021

Thought leadership is not necessarily just a type of content, but a type of content marketing. According to Marketing Insider Group , this type of content marketing involves tapping into the experience and knowledge of your industry or business to answer the biggest questions on the minds of your audience on a particular topic.

Content 52

Content How To Newsletter Leadership 52

YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Montana 359

Montana North Carolina Content Certificate 359

Associations Now

FEBRUARY 6, 2020

Bringing a new staff member into the fold used to mean piles of paperwork and a high-touch process that often required a lot of communication across departments. Horror of horrors, you might have had to use a fax machine. To put it another way, it’s the perfect problem to be solved with a more digital process. Why It Matters.

Strategy 63

Strategy Process Recruiting Recruitment 63

Association Success

OCTOBER 26, 2020

Add to this, all the recent global and domestic issues confronting us that will further challenge the member recruitment efforts of many organizations for years to come. In the case of Millennials and GenZ, this means developing media and marketing strategies that may include Instagram, Snapchat, LinkedIn, etc. Tip: See No.

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150

Blue Sky eLearn

JANUARY 14, 2019

Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. Email scheduling, personalization, and distribution are key to a strong communication strategy, and your organization needs a software solution that can streamline this process. About the Author.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

AUGUST 27, 2021

I’m seeing a wave of articles about the “bad science” of generationalism. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Host: American Marketing Association.

Tampa 200

Tampa Revenue Education Content 200