Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years.

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Higher Logic

JUNE 14, 2018

And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below. Their blog articles are well-researched and very in-depth. The CMX blog shares a variety of resources about community management, including videos, articles, and announcements.

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WBT Systems

JULY 24, 2018

Online education’s role in membership marketing. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. Email marketing. We’ve talked before about the power of social proof in marketing your online learning programs.

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Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission.

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Reid All About it

AUGUST 19, 2016

.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. Thu 8/25 at 1 p.m. 1 CAE credit.

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Disciple Media

DECEMBER 27, 2023

Product bundle This model works well if you have a range of digital products like courses, eBooks, or templates. Path-to-result Focused on achieving specific outcomes, this model is similar to course-based memberships but often includes additional elements like community support and live updates.

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MemberClicks

JANUARY 18, 2024

Here’s a rundown of what Thrive Apprentice includes: Features Student progress tracking and management Payment integration Comprehensive marketing tools Course customization Why Choose Thrive Apprentice? Flexible and scalable solution Offers powerful features for: Restricting and upselling content Course creation eCommerce.

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Reid All About it

JULY 28, 2017

“Look how great, Forbes gives me a quote of the day and a FREE BANNER AD before I am able to read the article I came here to read,” said no user ever. That’s just one of many user experience fails listed by Fabricio Texeira in an article titled “ Said no user ever.” Learn How to Take Your Email Game to the Next Level.

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MemberClicks

FEBRUARY 2, 2023

In this article, we’ll be discussing membership site platforms and paid membership website builders. MemberClick’s membership site platform offers dozens of flexible features including member management tools, website and content management tools, email marketing tools, financial processing tools and financial reporting tools.

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Associations Now

OCTOBER 26, 2018

by @Digitaltonto ) [link] #assnchat <One of the better articles about innovation I've read — different insights.> Of course, there’s no specific script for that. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. Other Links of Note.

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Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Of course it does. Bonus: Relatable GIFs ??.

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MemberClicks

FEBRUARY 7, 2023

If you’re a visual learner, check out this article for a sample template and example to guide your letter-writing process. To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated email marketing campaign targeting your new members exclusively.

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Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. A few years ago I took an excellent online Coursera course, Modern American Poetry.

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Associations Now

OCTOBER 12, 2018

In order to keep growing your nonprofit’s Instagram presence,” Bullock says, “try to measure your results regularly to find out which posts work and which don’t—and, of course, to see if you’ve reached your objectives.”. The VolunteerMatch blog offers six email marketing strategies to get more volunteers involved.

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Associations Now

JANUARY 7, 2019

Admittedly, I had some hints that we’d be looking at a tough year going forward, thanks to a certain European regulation I feel like I’ve referenced in many of my blog posts and articles over the past 365 days. Which, of course, is good for organizations that run private communities. It’s like 2005 all over again.

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MemberClicks

APRIL 4, 2023

A membership website builder should let you: Publish articles / blogs posts Build informational landing pages Host member application forms Update a members calendar Share your mission and vision with the public Building your website isn’t just about what you put on it. Engage your community using blogs and forums.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Disciple Media

FEBRUARY 7, 2024

Are you planning to provide insightful articles, exclusive videos, interactive courses, or perhaps a mix of these? Leveraging multi-channel marketing: Utilize a mix of digital marketing channels – social media, email marketing, content marketing, and SEO. A multi-channel approach works best.

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Fonteva

FEBRUARY 9, 2021

Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key. Because of the nature of current circumstances, your learning courses have likely pivoted to online.

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Fonteva

DECEMBER 19, 2019

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. For more examples of KPIs, read this article for guidance. Live events. Learning opportunities. Live events.

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Associations Now

NOVEMBER 11, 2019

Then, of course, there are all those vendor relationships to manage. Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. article from last year, John Hall, the cofounder and president of the tech tool Calendar, noted that all-in-one integrations had major perks.

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Achieve

MARCH 16, 2022

For now, let’s focus on the most common medium for sending surveys: emails. According to Re:Charity’s article on increasing participation with email marketing , personalizing your messaging is one of the first and most important aspects to immediately engage recipients and boost the probability of a response.

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Associations Now

SEPTEMBER 26, 2017

But, of course, social media isn’t—and shouldn’t be—the only way to market and start a conversation about your annual meeting. Tout segmented programming via email. Email marketing is a critical event marketing tool, but the content of those emails needs to be as personalized as possible.

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Reid All About it

MAY 27, 2022

Course evaluations. Most course (and conference) evaluations are pretty useless, says WBT Systems, because they measure how a learner felt about the course, not whether the course was effective. The same observation was made by Dean West, FASAE, in an Association Laboratory article I featured last week. Quick hits.

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Disciple Media

OCTOBER 24, 2023

Here’s how to craft a magnetic appeal: Exclusive offerings: Does your community host exclusive webinars, masterclasses, or courses unavailable elsewhere? Are you providing exclusive content, tools, courses, or direct access to experts? Email marketing: Reach out to your existing subscriber base.

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Expo Logic

NOVEMBER 30, 2018

Learning Management - Provide training to employees or education to students through a course driven LMS (Learning Management System). Customer and Leads CRM - Keep track of customer relationships and information including phone calls, emails, contact info, tasks and more.

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Disciple Media

SEPTEMBER 30, 2020

In this article, we’ll briefly touch on the steps leading up to (and following) monetizing your audience, but the main focus will be on ways to monetize a Facebook group or similar community and how to make it happen. We’ll explore alternatives such as Disciple, and how they make monetization easier, later on in this article.

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Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses. Marketing and communication options.

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Reid All About it

FEBRUARY 25, 2022

We’re building a new post-industrial revolution era of work, and we’re still getting articles from SHRM about dress code,” said guest Lars Schmidt. If you want to better understand the history behind the horrible events in Ukraine, these two articles from The Conversation are a good place to start. Quick hits. Olivia Durand ).

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Reid All About it

MAY 20, 2022

That’s why I love seeing this article by Ernie Smith at Associations Now about integration platform as a service aka iPaaS. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. The Crash Course in Event Tech Is Over. CAE credits.

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Reid All About it

NOVEMBER 8, 2019

Since this article was published, Airbnb has announced a crackdown and review of listings. Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Renee Dudley, ProPublica ). Allie Conti, Vice ).

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Reid All About it

JULY 14, 2023

In an article at the Institute of Corporate Directors, Jeff De Cagna of Foresight First says intentional learning is a non-negotiable requirement for board members. Should you continue as planned or course correct? They suggest questions to ask before terminating a program and offer advice for the sunsetting process. Board management.

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Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. This article is way better than the usual productivity crap shilled all over the web. Location: Washington DC. More info/register.

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Achieve

JULY 14, 2022

The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . email is not dead! As soon as someone joins your mailing list, they will immediately receive an email detailing who you are and what you do. Sending an email invitation is quick, easy, and affordable.

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