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The Most Impactful Articles of 2017

Association Success

Which articles made the biggest difference in the community? The original plan for this particular publication was to round up our most popular articles of 2017 and write curated blurbs on them, just like we did last year. This information is ready available à la analytics by looking for the most clicked articles.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. K eep an eye on what leads to conversion.

Strategy 169
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Three benefits of developing thought leadership content at your association

Nimble AMS

When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention. Get active on social media.

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These Are Not the Most Read Articles But They Are the Most Impactful For the Association Community

Smooth The Path

People chime in on social media, not only with likes but with anecdotes too. So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations? What articles, posts, reports, or sessions made an impact on your members?

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. Sharing contact information Your member directory is, at its core, a list of members. This will ultimately help their business grow and thrive, and improve their member experience.

Directory 147
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3 Member Benefit Trends for 2020

GrowthZone

Watch Frank Kenny’s on-demand webinar, “ Social Media and Your Perfect Audience.”. It’s likely your members expect content from your organization. Consumers of content look for articles that provide everything they need to know on a subject. They don’t want to search and skim multiple articles in multiple places.

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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. A well-crafted purpose statement can help rally members and potential members. Create Your Member Experience What do you want your membership experience to be like?

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