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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
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Top 5 Association Management Takeaways from Xperience2014

YourMembership

Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. We’ve put together a summary of the most notable association management ideas and recommendations that each speaker addressed during their presentations. Shrink to Grow.

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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

Online communities have a set of guidelines and rules to make participants feel safe and more willing to contribute. Online community guidelines should be tied to an organization’s mission, easily accessible, and set the tone for all online interactions.

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Association Brain Food: 12.22.23

Reid All About it

AI for associations. Fíonta provides a recap of a recent UST webinar in which their co-founder Dr. Lisa Rau described ways associations can leverage AI, risks of using AI and guidelines for implementing AI responsibly. AMS selection checklist. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.

Analysis 295
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Association Brain Food: 9.6.24

Reid All About it

I love Lead Marvels’ curated list of association podcasts , but it’s missing two of my favorites: Leading Learning from Tagoras and Reboot IT from DelCor Technology Solutions. Impexium describes the steps for creating a request for proposals (RFP) for association management software (AMS). RFP for an AMS. More info/register.

Revenue 265
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4 Ways to Enhance Your Association’s Online Presence

Achieve

In this guide, we’ll explore how you can enhance your association’s online brand and communications to forge deeper relationships with members. The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights.

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How to Build a Member Ambassador Program

MemberClicks

The ambassadors can take part in many activities, including promoting your brand on social media, representing your brand at online and offline events to engage with potential members, creating content, sharing testimonials, and providing valuable feedback on your products and services. Regularly update your content calendar.

How To 52