Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Check it out: Embrace association management software. Embrace association management software. Make the most of integrations. Delegate tasks across leadership.

Organization 270

Organization LMS Software Social Media 270

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

Marketing 150

Marketing Social Media Resources Content 150

MemberClicks

MAY 13, 2022

There are many reasons you could be ready to invest in an association management software or to upgrade your current software to one that fits your need. Read on to find: Overview of Association Management Software What is the Best Association Management Software? Overview of Association Management Software.

Software 52

Software Association Management Price System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market.

How To 52

How To Social Media Discount System 52

Ngage Management

AUGUST 16, 2021

Without proper publicity, an association simply cannot grow. Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

Marketing 52

Marketing Michigan Social Media Press Release 52

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification.

Revenue 256

Revenue Price Denver Tools 256

Blue Sky eLearn

MARCH 31, 2020

Though member retention is crucial to keeping your association on track , you shouldn’t stop your member acquisition efforts. To truly compete with other options available to prospective members, you need to provide an experience that outweighs the cost you charge to get in the door. . How most of your members found your association.

Directory 239

Directory Association Management FAQ System 239

Virtual

SEPTEMBER 26, 2013

Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment. 3. In 2013, no promotional strategy would be complete without a social media component. Use social media to share everyday items and relevant external news.

Press Release 100

Press Release Marketing Social Media New York 100

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Who is the message from?

Marketing 100

Marketing Price Boston Social Media 100

GrowthZone

JUNE 5, 2020

The Certified Association Executive (CAE) Program was established in 1960 by the American Society of Association Executives (ASAE) to promote the highest standards of association management. For over 60 years , it has served to credential association professionals and has stood as a mark of excellence. Leadership.

Certificate 137

Certificate Analysis Survey Social Media 137

Nimble AMS

JULY 7, 2022

Is it time for your association to invest in new technology? Maybe your current association management software is starting to cost you in complex customizations and product upgrades. Doing so will indicate whether your association is due for an upgrade. Begin research.

Technology 110

Technology How To Software Member Experience 110

Reid All About it

JUNE 16, 2017

Your weekly list of free webinars and events for the association community… If your association plans to get a new association management system (AMS) in the next few years, or you want to learn more about AMS selection and implementation, or you just have an abnormal interest (hello!) Wed 6/21 at 1 p.m.

Raleigh 186

Raleigh DC Washington Social Media 186

Association Subculture

JULY 23, 2012

Association Management Lessons from Harley Davidson. If I remember correctly, at one point their senior leadership mentioned that their major marketing goal was to take a mid-level manager from Hewlett-Packard and make them feel like a bad-ass on the weekend. Creativity in Association Management - Are You the Roadblock?

Association Management 100

Association Management United States Leadership Innovation 100

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Expense budget – Includes expected costs, ongoing costs and associated costs.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Associations must actively work to make the question of “Is the membership cost worth the value I get in return?”

Technology 62

Technology Marketing Cost Tools 62

MemberClicks

SEPTEMBER 1, 2023

September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. If you want your educational institution to operate at the highest level of communication and engagement this year, it’s time for you to get active on social media, too.

Social Media 52

Social Media Cost Strategy Team 52

Protech

OCTOBER 6, 2020

By Liz Palm, Marketing Director. For many associations, the new normal includes a remote and flexible work environment for their staff, with a n in-depth virtual event and professional development strategy for their members. . Greg Pollack gave this advice for association managers who are planning events for 2021 : .

Revenue 124

Revenue Social Media Content Cost 124

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Associations must actively work to make the question of “Is the membership cost worth the value I get in return?”

Technology 60

Technology Marketing Cost Tools 60

Thanks For Playing

AUGUST 2, 2012

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

Social Media 150

Social Media Recruiting Recruitment Revenue 150

Leading Learning

MAY 24, 2022

These days, most of us carry around a high-quality video camera as part of our smart phones and uploading the video we capture into a distribution network—whether that’s YouTube, Vimeo, one of the major social networks, or something entirely—is a breeze. As with video, it would be hard to underestimate the impact of social media.

Course 101

Course Video Cost Certificate 101

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 25 Free and Low-Cost Tools for Nonprofits . Tue 5/3 at 1 p.m. More information. Host: OnGood.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 25 Free and Low-Cost Tools for Nonprofits . Tue 5/3 at 1 p.m. More information. Host: OnGood.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Aaron Wolowiec

APRIL 14, 2015

About 60 percent of respondents to our latest unscientific reader poll said they’ve encountered more surprises in technology over the past 12 months than in any other area of association management. That includes membership growth, non-dues revenue, social media and Big Data. Marketing Automation.

Social Media 100

Social Media Revenue Technology Communications 100

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

ISAE

SEPTEMBER 14, 2023

Non-dues revenue is any external funding that your association receives that is not from the membership payments that are typically submitted on a quarterly or annual basis. For example, a one-day ticket to your annual conference might cost $130 while a pen from your eCommerce shop is only $5.

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Presenters: Rebecca Flick, Associate Vice President, and Chris Williams, Senior Associate, MCI USA. Host: American Marketing Association.

Raleigh 203

Raleigh Arlington Social Media DC 203

Reid All About it

SEPTEMBER 9, 2016

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Presenters: Shelly Alcorn, Principal, Alcorn Associates Management Consulting. Livestreaming is the next big thing in social media.

Social Media 150

Social Media New Jersey Tips Recruiting 150

YourMembership

DECEMBER 23, 2015

Technologies like mobile apps, wearables, and the Internet of Things are sure to shift the way associations cater to their members and the millennial generation. The next shift in the association market will be mobile networking and connecting cloud data.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Will this legislation have consequences for risk-averse associations and their communities? More info/register. Fri 5/19 at 4 p.m. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

Fonteva

SEPTEMBER 30, 2019

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! Overview of this Association Management Software.

Software 40

Software Association Management Association Software Tools 40

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

NOVEMBER 19, 2021

Membership management systems might cost a lot less than an association management system, but MemberSuite explains what you’re missing if you go with the bargain option. Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. AMS vs MMS.

Revenue 195

Revenue Technology Conference Education 195

Associations Now

SEPTEMBER 17, 2014

Today’s Social Media Roundup explains how one company’s pulling it off: Being Smart About Paid Distribution. Digiday reports that the company’s iQ blog has managed to attract between 400,000 and 450,000 unique readers each month—a huge boost from late 2013, when the site was bringing in half as many visitors.

Social Media 40

Social Media Content Event Planning Strategy 40

Association Subculture

DECEMBER 15, 2010

Association Management - Truthiness and Lies, Lies, Lies. However, I dont think I am alone when I say advertising, marketing and branding has to change. Associations have an obligation to develop a culture of truth in their organizations. Ask yourself if you buy your own marketing copy. You told me you loved me.

Association Management 100

Association Management United States Sample Conference 100