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Pay attention to what matters most

Aaron Wolowiec

According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Perhaps surprising, however, was social media’s influence.

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5 Things Associations are Doing Wrong and How to Fix Them (Part 1)

YourMembership

These challenges have been blamed on a myriad of things including social media, the economy, and even millennials. The irony is that in a time when everyone seems to want to be a part of a community/social network, many associations are struggling with [.] ( Read more. )

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5 Things Associations are Doing Wrong and How to Fix Them (Part 1)

YourMembership

These challenges have been blamed on a myriad of things including social media, the economy, and even millennials. The irony is that in a time when everyone seems to want to be a part of a community/social network, many associations are struggling with [.] ( Read more. )

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? Invest in the best social media platforms to reach Gen Z.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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6 Articles for Associations and Millennials

SCD Group

Millennials Will Become The Majority In The Workforce In 2015. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future. Is Your Company Ready?

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Five Essential Takeaways from #AskJP

YourMembership

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.