Smooth The Path

APRIL 17, 2018

This may mean holding back any other emails from the association especially the ones that ask for more money (register for the conference, buy this book, purchase the research). Not every product deserves an email. Make reading fun. Set a positive, happy, friendly, friendly tone. Keep them short.

Member Engagement 110

Member Engagement Communications Products Process 110

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. How: that combines products, services, and experiences across many sectors. Defining Your Association Value. Ad sales + Product sales = revenue. You’re lucky! Make a meal of it.

Communications 28

Communications Marketing Conference Social Media 28

Smooth The Path

MARCH 19, 2019

When I worked for Crayola, we brought individual sample packs of our newest products to all the trade shows. If they liked it, they would often order cases of product for their whole school or classroom. Related: Top performing associations do not give gifts. The real value of associations for members.

Sample 79

Sample Newsletter Content Strategy 79

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

JUNE 21, 2018

Often mentoring is seen as a match between long-time members and new members, or between past conference attendees and new conference attendees, or between those who have been in the field for years and those new to the profession. Related: Why long-time members are reluctant to leave the association.

Rhode Island 68

Rhode Island Certificate Conference Process 68

Smooth The Path

APRIL 23, 2017

fewer products, more experiences. Product is no longer king, the experience is. Some of us are experimenting with: less owning, more renting (turning from CDs to Pandora). less stuff, more consolidation (moving from alarm clock/calorie counter/calendar/pedometer to a smartphone). smaller homes, more time. less buying, less clutter.

Member Experience 74

Member Experience Class Price Products 74

Reid All About it

SEPTEMBER 27, 2019

In Associations Now , Elena Gerstmann, FASAE, CAE, of the Avenue M Group explains how to set up a review process to help you figure out what to stop doing so you have time to do what’s really important. During a conference, attendees take notes, exchange business cards and make lists of great ideas to explore. or subscribe for updates.

DC 34

DC New York Washington Review 34

Tom Morrison

FEBRUARY 4, 2013

Nowhere else could you access new products, information, key industry data and a vast network of people to help you succeed in your industry. Associations had a built-in set of "golden handcuffs" for value because the internet did not exist as it does today. It was a must.

How To 40

How To Revenue Newsletter Cost 40

Smooth The Path

MARCH 7, 2017

The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP). For some members, it was their first conference or chapter event. Associations usually just have one AVTP. Not every association’s AVTP is the same.

Member Experience 84

Member Experience Association Value Conference Products 84

Reid All About it

FEBRUARY 24, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 2/24 at 8 a.m.* – Black Association Executives Networking Breakfast (Tysons Corner VA) Location: Tysons Corner VA. Organizer: ASAE Black Association Executives *All events are online at Eastern Standard Time unless otherwise noted. . More info/register.

Certificate 39

Certificate Innovation Education Process 39

Associations Now

MAY 4, 2016

But positioning the two as alternatives isn’t productive. As my colleague Mark Athitakis pointed out Monday , associations ought to embrace all forms of research that get them closer to better decisions. “That one-to-three-year member, that member’s probably fairly new to construction.

Member Research 40

Member Research Sample Industry Report 40