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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership

I particularly enjoyed being in Nashville, my second favorite music city, next to Austin. Downtown Nashville also provided the perfect setting to host the second YM Thought Leader Summit, where we pulled together many of the people who so generously share their time and talents to help drive YourMembership’s thought leadership initiatives.

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Association Brain Food: 3.24.23

Reid All About it

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 227
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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Daily Buzz: Relaunch Your Online Community

Associations Now

Tirza Austin from the American Society of Civil Engineers writes on Community by Association that the first step to a successful reintroduction of your online community starts with a solid rebranding initiative. Other than the structure of the community itself, it’s also important to market the relaunch appropriately.

Austin 101
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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Host: American Marketing Association.

LMS 361
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A Bright Spot in Chapters

Mariner Management

Your association and chapters probably face the same challenge the International Interior Design Association (IIDA) wrestles with: filling the industry and association leadership pipeline. Session two featured three other associations sharing bright spots: Associated General Contractors Austin Chapters virtual training win, xxx, and xxx.