Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is.

Tools 122

Tools Content Marketing Newsletter 122

Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Write a blog post (or two!). This might be an obvious one, but not everyone does this!

Content 197

Content eBook Discount Revenue 197

Wild Apricot

JANUARY 3, 2018

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit.

Newsletter 313

Newsletter Content Strategy Marketing 313

YourMembership

JANUARY 31, 2012

YourMembership.com Blog. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.).

Content 150

Content Marketing Social Media Price 150

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

The Journal by EXEC

JANUARY 30, 2023

Blogging is not a novel concept. However, despite its humble beginnings in the “blogosphere,” in 2023, it’s an extremely powerful communication and marketing tool for associations and businesses, the world over.

Marketing 52

Marketing Tools Content Communications 52

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.

Content 98

Content Video Resources Team 98

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

Leadership 181

Leadership Content Social Media Sample 181

Associations Now

MARCH 20, 2019

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Working without a marketing plan?

Content 107

Content Strategy Marketing Review 107

YourMembership

SEPTEMBER 10, 2012

YourMembership.com Blog. A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. Corporate Responsibility.

Content 150

Content Marketing Software Social Media 150

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. For a side, I took the blog’s recommendation and made their Jamaican slaw.

Content 222

Content Survey Education Strategy 222

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136

Content Marketing How To Library 136

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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Content Strategy How To Course 169

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

Marketing 116

Marketing Social Media Houston Resources 116

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Publish a public blog.

Content 148

Content Newsletter Sample Video 148

Higher Logic

MAY 17, 2016

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.

Tips 185

Tips Content Education Social Media 185

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107

Content Strategy Library Newsletter 107

Blue Sky eLearn

JULY 24, 2017

People attend webinars to learn – making your description of what attendees will learn at your event one of the most important pieces of marketing copy you can write. The biggest mistake marketers make when writing content descriptions is being too brief. Add adjectives that make your content seem more compelling.

Content 154

Content Class Tips Examples 154

GrowthZone

MARCH 18, 2021

Guest Blog by Kyle Sexton. “We don’t have time for a blog.” “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. I’m Google, and I’m here to take a look at your blog.

Directory 97

Directory Content Tips Software 97

Wild Apricot

JULY 14, 2010

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. It is non-interruption marketing.

Content 150

Content Marketing Strategy Case Study 150

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. Content Marketing Marketing'

Content 100

Content Marketing Social Media Survey 100

GrowthZone

JULY 11, 2017

Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Clearly, content that drives engagement must be digital and distributed online.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

AssociationChat

DECEMBER 28, 2020

If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! 21 Content Ideas for Your Association Audience. If you feel stuck right now, this is for you!

Content 132

Content Industry Tips Examples 132

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

Content Member Engagement Tools Strategy 173

Associations Now

NOVEMBER 26, 2019

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. One of the greatest resources that your organization has is content—and likely lots of it. Here’s how.

Content 114

Content Strategy Social Media Marketing 114

Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Building Community is Part of Building a Memorable Brand. Nailed it. What is Your Brand’s Real Purpose?

Marketing 257

Marketing Strategy Products Tools 257

Membersuite

MARCH 17, 2023

I know people in the association community who used to be road warriors but are now content to be homebodies. Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register.

Event Planning 150

Event Planning Marketing Discount Conference 150

Spark Consulting

JULY 22, 2016

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. How do you market and promote posts successfully? What are your favorite tools for creating content? Why did you start creating and sharing content? How do you cover the cost of content creation? (Do

San Diego 150

San Diego Cost Content Industry 150

Associations Now

AUGUST 25, 2017

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Interestingly, marketers generally aren’t satisfied with their current use of content marketing technology.

Content 86

Content Marketing System Tools 86

Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.”

Content 150

Content North Carolina Class Tools 150

Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages.

Content 100

Content Marketing Case Study Video 100

Higher Logic

APRIL 20, 2017

Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more.

Marketing 159

Marketing Cleveland Content Social Media 159

Association Success

OCTOBER 21, 2020

MORE: These 4 questions can help frame your association’s content production strategy. When it comes to content, there are four common KPIs that can help you determine where your organization shines, and where improvement is needed. Content should prompt membership growth . Content should drive social media engagement.

Content 86

Content How To Social Media Newsletter 86

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

The Journal by EXEC

JANUARY 11, 2023

With an endless array of knowledge at our fingertips, blogs are one of the most utilized forms of communication, marketing, and brand building — you just need to decipher which of these blogs is best worth your time.

Resources 52

Resources Content Communications Marketing 52