Freestone

APRIL 16, 2024

Introduction You already understand why your organization should repurpose content. Repurposing content can save your continuing education program time, money, and energy as you attract new learners. But does your organization know the best way to create compelling on-demand continuing education content? What are rebroadcasts?

Education 77

Education Content LMS Library 77

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Leadership Content Social Media Sample 181

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

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Content Revenue How To Social Media 52

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Publish a public blog.

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Content Newsletter Sample Video 148

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

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Content Marketing Social Media Process 227

MemberClicks

FEBRUARY 2, 2024

When was the last time you updated your association or membership website’s content strategy? High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. We’ll explore these five tips for developing more engaging content: Set quantifiable goals.

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Content Tips Guidelines Video 52

AssociationChat

SEPTEMBER 16, 2020

Why can’t coming up with new content be easier ?! Look, you know how this goes…you have a great series of ideas for the next series of blog posts or videos while you are in the shower, only to become completely flummoxed when you sit down later to write them all down. This Old Content. Product Hunt.

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Content FAQ Tools Video 130

MemberClicks

OCTOBER 27, 2023

Video content has been growing in popularity. According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video is everywhere and there’s a good reason why. Why is Video Marketing So Effective for Associations? Currently, 137.4K

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WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

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Content Marketing Education Course 150

Blue Sky eLearn

JULY 31, 2017

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution.

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Content Sample Case Study Course 144

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

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Content Strategy Library Newsletter 107

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is.

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Tools Content Marketing Newsletter 122

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

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Content Member Engagement Tools Strategy 173

GrowthZone

MARCH 18, 2021

Guest Blog by Kyle Sexton. “We don’t have time for a blog.” “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. I’m Google, and I’m here to take a look at your blog.

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Directory Content Tips Software 97

Blue Sky eLearn

MAY 9, 2017

Bells and whistles will have little effect if you don’t first create engaging content. Identify what problems your target audience is trying to solve and design content as their solution super highway. Identify what problems your target audience is trying to solve and design content as their solution super highway. Grab the Eye.

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Content eBook Course Tools 128

Reid All About it

APRIL 26, 2024

She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

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Content Survey Education Strategy 268

AssociationChat

DECEMBER 28, 2020

If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! 21 Content Ideas for Your Association Audience. Add short audio or video snippets to make it more interesting and to help with promotion on multiple channels.

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Content Industry Tips Examples 132

GrowthZone

NOVEMBER 13, 2018

Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. According to Ooyala, 58% of video plays worldwide are shown on mobile devices.

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Video Social Media millennials Newsletter 94

Associations Now

FEBRUARY 6, 2019

While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019.

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Content Strategy Marketing Video 110

Association Success

OCTOBER 13, 2020

The classic advice “ content is king ” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. MORE: How content builds brand habits.

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Products Content Strategy Social Media 78

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

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Video Process Certificate Course 70

Association Success

OCTOBER 21, 2020

MORE: These 4 questions can help frame your association’s content production strategy. When it comes to content, there are four common KPIs that can help you determine where your organization shines, and where improvement is needed. Content should prompt membership growth . Content should drive social media engagement.

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Content How To Social Media Newsletter 86

NXUnite

MAY 30, 2024

Plan to create content for all the channels your audience prefers, including email, social media, text messages, or direct mail. You might design how-to infographics, write a blog post about the impact of crypto donations, or record a video walkthrough of the non-cash giving process. Launch a strategic marketing campaign.

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How To Social Media Process millennials 130

Reid All About it

JUNE 4, 2021

His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts , but for extroverts too. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Sue Hatch, Content Director, MeetingsNet.

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Video Innovation Content Technology 367

YourMembership

JANUARY 16, 2012

YourMembership.com Blog. Unclogging Your Blog. Eighty-percent of companies (who start blogs) never post more than five blog entries. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. What is so incapacitating about a blog?

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Software Social Media Price Video 150

Spark Consulting

JULY 22, 2016

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. What are your favorite tools for creating content? Why did you start creating and sharing content? How do you cover the cost of content creation? (Do How does content creation evolve over time?

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San Diego Cost Content Industry 150

NXUnite

JANUARY 2, 2024

Visitors should be able to land on the website and immediately begin interacting freely with your nonprofit’s content. To improve the user experience (UX) of a website, follow these best practices: Avoid pop-ups that block the main content and consider using sidebars instead. Create a blog posting schedule for consistent content.

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Memphis Content Video Project 130

YourMembership

MARCH 6, 2012

YourMembership.com Blog. Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. News + Press. Technology. Management Team.

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Content Tips Software Social Media 150

NXUnite

MAY 15, 2024

71% of donors feel more engaged when they receive personalized content, meaning you can use what you know about your audience to divide them into groups related to their interests and send them meaningful and unique follow-ups. Create a post-event follow-up schedule that details when a message should be sent and the content it should include.

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Tips Social Media Survey Content 130

Associations Now

SEPTEMBER 9, 2019

Considering adding a blog to your association website? It’s a modern-day conundrum: Should your organization be blogging? According to Claire Axelrad on the Bloomerang blog , the answer is a wholehearted yes. Blogging also strengthens the relationship between your association and its audience—especially prospective members.

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Social Media Strategy Video Tips 80

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

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Content Conference Video Marketing 78

CMA Solutions

MARCH 6, 2024

Implementing healthcare-specific keywords, creating quality content and optimizing your site’s user experience are among the leading strategies to improving your SEO. Boost SEO with Blogs Many statistics underscore the benefits of blogging for your business profile. Businesses that blog have 434% more indexed pages.

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Marketing How To Social Media Video 64

GrowthZone

MAY 8, 2018

Jumpstart your blog with step one of simple association blogging techniques. There’s a lot of content out there, and if a blog post doesn’t quickly grab your attention in about 10 seconds, you move on to the next one. To blog or not to blog is not a question. Quality blog posts drive web traffic.

Strategy 84

Strategy Content Video Project 84

Reid All About it

DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. But all video is not created equal. 1 CAE credit. More info/register.

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Arlington Technology Strategy Los Angeles 268

Association Briefings

OCTOBER 19, 2020

Content curation is a valuable content strategy for all associations. More than re-sharing content on social media, content curation is a way to provide additional value to your members while highlighting your organization’s industry expertise. And that’s where content curation comes into play. Look, up in the sky.

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Content Social Media Newsletter Industry 52

Reid All About it

DECEMBER 8, 2023

The blog recommends roasted potatoes with dill as a side. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. But all video is not created equal. Next time, I’ll trim more of the fat, but, oh my, I wish there were more leftovers. Another keeper.

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Strategy Video Technology Innovation 274

KiKi L'Italien's Acronym Soup

AUGUST 28, 2013

Whether you know it or not, video is likely in your future. Here''s why: From this blog post by Wolf 21 Internet Marketing , you can see some provocative statistics about video (attrib. to Craig Backman from McLellan Group): Video is the preferred medium by most site visitors. Video is relevant to all demographics.

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