Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Use a variety of tactics and channels to encourage members to update their profile , such as polls and forms that request their interests and information about their career or business. You may learn something that can inform your future program design.

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Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

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Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

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Membership Marketing

AUGUST 7, 2023

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

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Marketing How To Report Recruiting 52

AMR Management Services

SEPTEMBER 6, 2023

When it comes to association digital marketing, your website is the glue that holds your strategy together. While your organization likely already leverages digital marketing assets such as email and social media, your website is the hub where you house important information aimed at current and potential members and sponsors.

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Higher Logic

MAY 17, 2016

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.

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GrowthZone

MARCH 18, 2021

Guest Blog by Kyle Sexton. “We don’t have time for a blog.” “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. I’m Google, and I’m here to take a look at your blog.

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The Journal by EXEC

JANUARY 11, 2023

Image Credit: Planable The internet is brimming with information and resources on just about every topic you can think of. With an endless array of knowledge at our fingertips, blogs are one of the most utilized forms of communication, marketing, and brand building — you just need to decipher which of these blogs is best worth your time.

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Membership Marketing

MAY 24, 2022

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance. Here is a link to the presentation slides.

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GrowthZone

JANUARY 10, 2023

A lead magnet is something of value, like a cheat sheet, a checklist, a guide, or a calendar–something you could sell for a small amount of money, but you’re giving it away for free in exchange for contact information, their e-mail address, and permission to e-mail them. The post [GUEST BLOG] Why Didn’t You Tell Me?

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Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? In order to help achieve those goals, we engage in a variety of different marketing activities.

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Nexus Marketing

NOVEMBER 3, 2023

If you’ve joined the Nexus Partner Program (or are considering joining), you might have a few questions —what can I expect from Nexus Marketing’s content? This quick guide will cover the context you need for a successful partnership with Nexus Marketing. Nexus Marketing can help you get there.

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Spark Consulting

JULY 22, 2016

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. How do you market and promote posts successfully? Arianna Rehak, Association Success (online community with blogging component). Maggie McGary, Mizz Information. Eric Lanke, Eric Lanke blog.

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Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

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Membership Marketing

FEBRUARY 4, 2023

And it can be applied to improve membership marketing efforts. The power of Injunction is demonstrated in responses from the Membership Marketing Benchmarking Report. For years, referrals or word of mouth have been reported as the number one factor in getting members to join over any other marketing activity.

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Membership Marketing

JANUARY 10, 2023

They had wasted thousands of marketing dollars. Here's the simple lesson for marketing, and in many areas of life, track and measure what you are doing. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. That is where the eye-opening experience happened.

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Marketing Recruiting Recruitment Analysis 52

WBT Systems

AUGUST 29, 2017

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. Your association can leverage the power of social proof when marketing your online learning programs. Use them in email marketing campaigns.

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Multiview

OCTOBER 12, 2023

While there are a number of ways associations can deliver value, providing relevant content that is informative and useful can enhance the overall experience. In this blog, we'll share 6 ways to ensure your content adds value to your members every time.

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Associations Now

MARCH 9, 2020

Looking for a new approach to email marketing? Work with influencers, suggests a recent post on the Campaign Monitor blog. When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Should engagement still matter to marketers?

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Email Marketing Marketing Review Tips 123

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

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Multiview

DECEMBER 7, 2023

A survey by Marketing General Incorporated revealed that 81% of association members rely on their trade association for these reports , as they often lack the time or resources to conduct extensive research themselves.

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Report Industry Analysis Survey 59

Membership Marketing

JULY 15, 2021

In my recent interview, we discussed these topics with insights from the 2021 Membership Marketing Benchmarking Report and the recently released book, Membership Recruitment: How to Grow RecurringRevenue, Reach New Markets and Advance Your Mission. For more information, contact Tony at Tony@MarketingGeneral.com.

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Marketing Recruiting Recruitment Report 52

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Survey Marketing Certificate Education 150

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. What are the most effective marketing channels for recruitment and renewal? How are membership marketing budgets changing? For more information, contact Tony at Tony@MarketingGeneral.com.

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Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? Why does rasa.io

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Tools Content Marketing Newsletter 122

Associations Now

APRIL 23, 2020

Email marketing is an increasingly important slice of the marketing pie. And it’s not just for your external audiences: At a time of scattered workforces and remote collaboration, internal “marketing” is a critical way to keep colleagues connected and aligned. “As Enable two-way communication.

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Email Marketing Strategy Marketing Communications 125

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be. Marketing Automation: Creepy?

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Marketing Tools Strategy Price 136

GrowthZone

JULY 21, 2021

For more information on going hybrid for your association’s next event, feel free to request a demo to speak to an OpenWater expert. . Will Flaherty is a Digital Marketing Specialist at OpenWater. The post [GUEST BLOG] Why Going Hybrid is a “Must” for Associations and Chambers appeared first on GrowthZone.

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Thanks For Playing

DECEMBER 4, 2012

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum. Start a blog series to attract attention. Pre-populate the login "remember me" box - make people opt *out* rather than having to opt in.

Marketing 150

Marketing Tips Communications Conference 150

Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. Additionally, more than half of associations have developed new products and services (62%), re-evaluated and streamlined internal processes (59%), and expanded their marketing efforts (54%).

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YourMembership

JANUARY 16, 2012

YourMembership.com Blog. Unclogging Your Blog. Eighty-percent of companies (who start blogs) never post more than five blog entries. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. What is so incapacitating about a blog?

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Software Social Media Price Video 150

Membership Marketing

JANUARY 25, 2022

The opportunity to participate in the 2022 Membership Marketing Benchmarking Report is now available. Thanks in advance for being a part of the 2022 Membership Marketing Benchmarking Report. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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YourMembership

JANUARY 31, 2012

YourMembership.com Blog. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. More Information. News + Press.

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Content Marketing Social Media Price 150

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. To get the information they need on member preferences, 61 percent of associations are also increasing research and development.

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Content Marketing How To Library 136

Reid All About it

APRIL 26, 2024

The survey’s FAQ offers more information. The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Volunteers. Association trends.

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