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[GUEST BLOG] If Everyone Goes Left, Go Right

GrowthZone

This strategy of duplicating what other chambers offer is safe because it doesn’t get you criticized or laughed at. Another example is from Rebecca Wildeboer, now with the Allendale Area Chamber of Commerce in Michigan. The post [GUEST BLOG] If Everyone Goes Left, Go Right appeared first on GrowthZone. It’s conformity.

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Associations Have the Advantage in the Digital Badges Market

WBT Systems

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

Marketing 150
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Association Brain Food Weekly: 1.22.21

Reid All About it

They share ten strategies for motivating members to volunteer and mentally show up for meetings. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization?

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Quick hits. I want this sauce on everything.

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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

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A look back at 2015

Aaron Wolowiec

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. Michigan Meetings & Events.

Michigan 100
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Online Communities and Online Events: The Perfect Match

CommPartners

Online communities have become a valuable component of an organization’s engagement strategy. According to the advisory firm IDC, the online community market will reach $1.2 A University of Michigan study found that customers / members spent 19 per cent more after joining a company’s online community. billion dollars by 2019.