article thumbnail

[GUEST BLOG] If Everyone Goes Left, Go Right

GrowthZone

Another example is from Rebecca Wildeboer, now with the Allendale Area Chamber of Commerce in Michigan. Over the past 10 years, Frank has helped hundreds of chambers reach their goals with staff and member training, strategic planning, board retreats and orientations, social media, digital marketing, technology, and more. It was scary.

article thumbnail

Associations Have the Advantage in the Digital Badges Market

WBT Systems

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

Marketing 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meetings, Education & Professional Development Survey Report

Association Adviser

A group of 12 state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan to conduct a survey of their education, meetings, and professional development activities. About The Author.

Las Vegas 109
article thumbnail

A look back at 2015

Aaron Wolowiec

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. Michigan Meetings & Events.

Michigan 100
article thumbnail

Snow day productivity: Briefer, clearer, funner communications

Aaron Wolowiec

Both Kristen and I, together with the Event Garde team, appreciate you following our blog, sharing your comments and post ideas and paying forward those posts that resonate with you most. limiting our conference brochures, marketing prospectuses and even our one-page letters to only the most pertinent information).

article thumbnail

Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. MemberSuite discovered that their most visited blog post was about creating a sense of belonging and community. Quick hits.

article thumbnail

Celebrating two years

Aaron Wolowiec

As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide. In the process, I’ve formed invaluable networks, and our blog has gained quite the following. And she’s one of the important number crunchers.

Michigan 100