YourMembership

APRIL 24, 2012

YourMembership.com Blog. There have been a lot of blog posts on associations and their fight for relevancy recently. But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Smith is the Director, Inbound Marketing at YourMembership.com.

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Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Five things you need to know when recruiting Gen Z members. Statista estimates there are 68.6

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Recruiting Recruitment Social Media Member Experience 135

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Career pathways. Virtual events.

millennials 307

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Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. More info/register.

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Associations Now

JUNE 14, 2017

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms. Other Links of Note.

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Social Media millennials Email Marketing Recruiting 53

Associations Now

APRIL 7, 2017

Are private job boards hindering your ability to recruit millennials? Many associations are struggling with millennial recruitment, so they need to use every tool in their arsenals to connect with young prospects and showcase their value. The Careerleaf blog shares ways associations can do that by leveraging job boards.

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millennials Recruiting Recruitment Social Media 40

Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

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Report Marketing Recruiting Recruitment 60

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The blog recommends roasted potatoes with dill as a side. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

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Strategy Video Technology Innovation 272

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

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Maryland millennials Education America 150

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

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Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. . Recruit and Retain Millennial Members. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services.

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WBT Systems

DECEMBER 12, 2017

In a Gallup survey, 87 percent of millennials said opportunities to learn and grow were important to them, and of that group, two-thirds said these opportunities were extremely important. The numbers are even more drastic with young professionals. Employees can’t fight this one alone. Here are some stats to buttress your campaign.

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YourMembership

MAY 31, 2012

YourMembership.com Blog. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer.

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YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Usability testing.

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Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Pew Research ).

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DC millennials North Carolina Washington 120

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Raleigh Review Class Education 259

Higher Logic

FEBRUARY 4, 2020

Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3. Tip: Use marketing automation to improve targeted communications. Once again, it dials back to data.

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Communications Tips Content Tools 287

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits.

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Tampa Revenue Education Content 200

SCD Group

FEBRUARY 8, 2016

And, from a marketing/ROI standpoint, that concerns me. According to today’s XYZ University blog pos t, “out of 63 product ads we viewed during Super Bowl 50, only two were tailored towards Baby Boomers, six were focused on Generation X, and all the remaining were focused on Gen Y/Millennials.” But, perhaps I was not the target?

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Eric Lanke

MAY 22, 2017

Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." For me, there were several key concepts. Here's one. Image Source [link].

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Class Wisconsin millennials Leadership 100

SCD Group

OCTOBER 3, 2012

Millennials, Multitasking and Associations: What Can We Do at Work. When I’m giving presentations and/or leading discussions about millennials in the work force, I always (I mean every time) get asked about what do we do about millennials who work while texting, talking, Tweeting and/or listening to their iPods?

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Reid All About it

FEBRUARY 3, 2011

Hue , author of Social Media at Work: How Networking Tools Propel Organizational Performance , at Thomas Clifford’s blog, we learn how using social media can foster staff engagement and motivation. Hue also believes it will be the key to recruiting and retaining Millennials. Glad she's safe! flickr photo by Paul Mannix.

Social Media 150

Social Media millennials Content Recruiting 150

GrowthZone

JUNE 14, 2017

A guest blog by Maddie Grant, CAE. According to the 2016 McQuaig Global Talent Recruitment Survey , nearly two-thirds of respondents say it’s hard to find a cultural fit when hiring. I don’t mean recruiters and candidates are lying outright (though that does happen too). But here’s the rub.

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Recruiting Recruitment millennials Cost 112

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated.

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Chicago Washington DC Social Media 150

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). 1 CAE credit. More info/register.

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DC Las Vegas Washington Review 170

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. What could your stories be about? Everyone loves to share success stories.

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Communications Video Survey millennials 84

Associations Now

JUNE 12, 2017

How to engage and recruit new graduates to your association. Now is a great time for your association to engage with and possibly recruit these new college graduates. Keep in mind that these young millennials are looking for more autonomy than the previous generation. The blog post also warns about picking “second best” venues.

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Recruiting Recruitment Class millennials 51

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. This blog post marks the date on which I begin to feel old. Generation Z, it’s said, will be even more digitally savvy and globally focused.

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WBT Systems

SEPTEMBER 5, 2017

According to Craig Sorrell, podcaster and ‎marketing manager at Results Direct, associations can get a podcast started with a mixer, a USB mic, and podcasting software for as little as $200. Use your podcasts to blatantly recruit members too. Affiliate marketing is another popular source of passive income for podcast hosts.

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Content Education Products millennials 150

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Host: Event Manager Blog.

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DC Washington Tools Education 150

SCD Group

SEPTEMBER 10, 2013

Market research clearly shows that causes motivate millennials. Cause marketing represents a viable strategic option for associations in both staff and member recruitment. SCD Group associations Make a Difference Day cause marketing ASAE' So, what are you waiting for? An invitation? Join us on October 26, 2013.

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SCD Group

OCTOBER 21, 2013

Once people realize the power of content marketing, a light turns on in their minds. 12 Most Seriously Screwball Ideas You Must Lose to Become a Better Writer Posted by Daphne Gray-Grant via 12 Most blog Do you want to become a better writer? How Your Nonprofit Can Make the Most of Its LinkedIn Profile By Beth Kanter via Beth’s blog.

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Products Communications millennials Price 40

Reid All About it

AUGUST 9, 2019

It’s a compilation of their most recent association-related webinars, podcasts, awards, blog posts and more. The most important element in marketing and communications is segmentation, says MemberSuite. The most important element in marketing and communications is segmentation, says MemberSuite. 1 CMP credit. 1 CMP credit.

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Associations Now

FEBRUARY 28, 2017

The MemberClicks blog provides a few tips to get your introverted members engaged in ways that are comfortable for them. Associations are hungry for advice on recruiting millennials. Keep marketing to this group so that your revenue doesn’t take a huge hit when boomers leave their jobs. Don’t Forget Baby Boomers.

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