Association Adviser

JANUARY 17, 2023

In our previous blog, we discussed marketing trends for 2023, along with some tips that your association can leverage to further your reach. As the new year begins, many association communications teams are reevaluating their […].

Marketing 78

Marketing Communications Tips Team 78

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

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GrowthZone

MARCH 18, 2021

Guest Blog by Kyle Sexton. “We don’t have time for a blog.” “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. I’m Google, and I’m here to take a look at your blog.

Directory 97

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Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days.

millennials 370

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NXUnite

MAY 30, 2024

Collaborate with your event planning team to answer these questions: When will the auction happen? Next, recruit a procurement team. Sit down with your procurement team, review your data findings, and start brainstorming items and experiences that you think would make for a winning auction. What is the auction’s revenue goal?

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Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

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Association Analytics

JUNE 21, 2023

If data is saved on a team member’s personal drive, or worse, doesn’t exist at all, your association’s data is not going to be accessible when you need it. This blog post provides additional recommendations for creating key metrics that align with your strategic objectives. Sound familiar? credits offered).

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Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

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Velvet Chainsaw

MAY 28, 2019

This is the second installment of a two-part blog on team learning. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. Teams that learn together actually implement together! Teams that learn together actually implement together! Design for Team Learning.

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Achurch

JUNE 24, 2022

Marketers and advertisers rely on generational labels—Boomer, Gen X, Millennial, and Gen Z—as a shorthand to describe the attitudes, motivations, and historical events “defining” a roughly 20-year cohort. Relying on this shorthand limits your ability to build high performing, connected teams. Communications.

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YourMembership

SEPTEMBER 22, 2016

I brought him in anyway to meet with other members of our team. Many AMCs are fairly passive in terms of business development, waiting for requests for proposal (RFP) to enter our email boxes via the strong AMCI system, allied societies and other sources in local markets. The post Guest blog: Beyond the RFP.

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Nimble AMS

DECEMBER 10, 2023

As we approach the end of 2023, we want to thank you for reading our blog , downloading our resources, attending our webinars, and meeting us at events. Y ou made 2023 a great year. T he Nimble AMS team is busy planning for the New Year and considering how we can continue to empower association professionals. Subscribe now.

Software 150

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

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Associations Now

MARCH 9, 2020

Looking for a new approach to email marketing? Work with influencers, suggests a recent post on the Campaign Monitor blog. When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Should engagement still matter to marketers? It’s more than an advertising gimmick.

Email Marketing 108

Email Marketing Marketing Review Tips 108

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

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Marketing Indiana Newsletter Social Media 52

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. To inspire innovation in your volunteer program , establish best practices for your team , a recent post on the VolunteerPro blog suggests.

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Associations Now

APRIL 23, 2020

Email marketing is an increasingly important slice of the marketing pie. And it’s not just for your external audiences: At a time of scattered workforces and remote collaboration, internal “marketing” is a critical way to keep colleagues connected and aligned. “As

Email Marketing 109

Email Marketing Strategy Marketing Communications 109

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

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Marketing Social Media Content Report 100

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Eric Lanke

DECEMBER 31, 2018

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. Among the many practical tools it taught me was the need to create "winnable games" for your team to go after, with regular and visual scorecards showing the team's progress towards each goal.

Guidelines 100

Guidelines Course Team System 100

YourMembership

JANUARY 31, 2012

Management Team. YourMembership.com Blog. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. Add-On Products.

Content 150

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YourMembership

JANUARY 16, 2012

Management Team. YourMembership.com Blog. Unclogging Your Blog. Eighty-percent of companies (who start blogs) never post more than five blog entries. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Add-On Products. News + Press.

Software 150

Software Social Media Price Video 150

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

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Reid All About it

DECEMBER 9, 2010

Admit it, you like reading blogs, don’t you? A blog provides news, information and thought-provoking ideas – a professional development trifecta. It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Blog posts are sharable.

Social Media 150

Social Media Content Review Newsletter 150

Reid All About it

JUNE 23, 2011

I know that you’re all on the edge of your seats waiting for the next installment of the Writing for the Web series, but first I want to catch you up on some of my blog posts elsewhere. I’m not ready to declare the end of traditional marketing. However, with the rise of social media, marketing has forever changed. Oh, is it?” (You

Social Media 150

Social Media Case Study Video Conference 150

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

CMA Solutions

JULY 21, 2022

Welcome to email marketing. Email marketing has the highest penetration rate than any other marketing channel. There are three important components of every email marketing campaign that you should re-examine to find better results. Will they answer or peer through the window and wait for you to go away?

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Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Managing remote teams. WBT Systems suggests associations offer training in these seven skills for managing remote teams. Membership survey. Fractional CIOs. 1 CMP credit. CAE credits.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

YourMembership

SEPTEMBER 10, 2012

Management Team. YourMembership.com Blog. A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. Partner Programs.

Content 150

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Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Our AI future. Event apps. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

NXUnite

MAY 14, 2024

This plan should align your entire fundraising team so everyone’s aware of your top priorities and their individual responsibilities for achieving your goals. Distribute tasks needed to make your fundraiser a success to different members of your fundraising team. Create a fundraising plan. Establish a timeline.

Strategy 130

Strategy Revenue Examples Team 130

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

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Reid All About it

JANUARY 28, 2022

Achurch Consulting describes how to build trust and connections with your team while working remotely. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Email Address: Subscribe.

Newsletter 195

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