Reid All About it

NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. The quick way to price your hybrid and virtual events. Walk away with new strategies to level up as an event experience leader. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” The state of millennial membership. Millennials need jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. WBT shares seven MOOC business model strategies you should definitely steal. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 15, 2021

Content/education strategy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Hear how technology can help you use your member data to drive strategy at your organization. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

FEBRUARY 19, 2021

Board strategy. Membership recruitment. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Arianna Rebolini, BuzzFeed Books ). I love Marketing General Inc.’s

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JUNE 2, 2023

Although Amanda Kaiser says this post is about how her book came to be , it’s really a valuable lesson about defining membership value and engagement. Their conversation goes beyond ChatGPT as they discuss the themes in his book and the potential AI can unlock for associations. Membership. More info/register. Location: Washington DC.

Technology 195

Technology Chicago Education System 195

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., This is known as a market expansion strategy.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

MAY 8, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. What should you do to recruit more members, increase your renewal rates, and grow your membership? Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m.

Video 195

Video Technology Content Strategy 195

Membership Marketing

JANUARY 4, 2011

Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Tuesday, January 4, 2011.

Marketing 40

Marketing Social Media Case Study Price 40

Reid All About it

JULY 16, 2021

I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career.

Revenue 195

Revenue Video Strategy Industry 195

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Newer Post.

Price 40

Price Marketing How To Survey 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Here is the link to register.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Pricing Your Product, Service, or Membership.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Based upon the book Where’s the Office? Learn uncommon strategies that will help you move forward with more confidence, more certainty, and more purpose in 2022. Fri 1/14 at 4 p.m. – Moving to Mind SPACE!

Team 195

Team Technology Certificate Revenue 195

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Cost of Wrong Strategy. (8).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Associations Now

JANUARY 15, 2019

Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. Nonprofit Marketing Guide suggests these six books to help prevent burnout. Also: embracing remote workforce culture.

Marketing 69

Marketing Discount Price Recruiting 69

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Marketing Price 40

MemberClicks

SEPTEMBER 1, 2023

Topics include business strategy and innovations, thought leadership,business practices, HR, TED talks, economy, renewals, eCommerce, and DEI. The strategy must be shared, understood, and supported widely across the enterprise, and be well implemented. The webinars below cover a variety of skills, news, and advice to help.

Social Media 52

Social Media Cost Strategy Team 52

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment. Publications.

Strategy 40

Strategy Marketing Price Survey 40

Reid All About it

AUGUST 5, 2022

I hope your association isn’t relying on the same event marketing strategies and tactics you used before the pandemic because, says Meena Dayak at McKinley Advisors, your competitors are probably marketing more aggressively and effectively than you. Rebuild your data strategy without third-party cookies, whose death is on the horizon.

Revenue 39

Revenue Technology Innovation Marketing 39

MemberClicks

DECEMBER 19, 2023

Here are 5 tips to cut trade show costs: Book your event venue during low season or off-peak dates. Plan your content strategy. How will content support your marketing strategy? Build your trade show budget As mentioned earlier, the average budget for a trade show is about three to four times the cost of your venue.

Tools 52

Tools How To Software Cost 52

.orgCommunity

APRIL 26, 2020

Associations who were early adopters of digital strategies made the transition to a remote workplace with minimal distraction. Books: Positioning for Success in an Era of Disruption and An Entrepreneurial Approach to Risk, Courage and Transformation. The price of inaction is inability. Smart leaders are savvy recruiters.

Technology 52

Technology Innovation Leadership Tools 52

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. in Alexandria, Virginia.

Marketing 40

Marketing Price Discount Recruiting 40

Reid All About it

JULY 14, 2023

CEO’s First 90 Days: Breathing Tips for the Other End of the Fire Hose (Book Discussion) Whether you’re considering applying for your first CEO job or have already signed a contract, preparing for your arrival is one of the most important things you can do. Fri 7/14 at 4 p.m. – More info/register. Host: Fridays@4 Mon 7/17 at 8 a.m.

Education 39

Education Price Tools Technology 39

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Hopkins, who wrote way back in 1923, from his book, Scientific Advertising : “The time has come when advertising has in some hands reached the status of a science. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 14, 2011

A friend of mine, Vinay Kumar, just published a book focused on customer service. The book includes 57 tips on how to better serve your customers. Here is an example of one tip from the book. ” You can download an inexpensive copy of the book from Scribd. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

.orgCommunity

OCTOBER 8, 2019

In this excerpt from our book, Association 4.0—Positioning It was an evolutionary process more than an overall strategy at the time, according to Lieber. In either case, the organization’s extraordinary growth reflects its success at attracting and recruiting new constituents. Make Data-Driven Decisions. David Martin, CAE.

Technology 40

Technology millennials Revenue System 40

Reid All About it

JUNE 3, 2022

However, degrees still get preferential treatment because recruiters aren’t certain what they represent and HR software doesn’t recognize them. Sponsorship strategy. It’s a masterclass in selling, pricing and delivering sponsorships, measuring ROI, and writing a post-event report for sponsors. Guest: Joost Hasperhoven.

Arlington 39

Arlington Technology Software Revenue 39

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. Joel Book commented on this in DM News. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. Tony Rossell. Email This BlogThis!

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Subscribe to Blog via Email. Tue 5/24 at 11 a.m. –

Arlington 41

Arlington Project DC Technology 41