Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

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Video Technology Content Strategy 195

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Associations Now

JULY 26, 2017

For those who haven’t been paying attention, video gaming is on the brink of becoming a super-fandom e-sport , and it’s an excellent case study in how organizations can tap fans and turn them into influencers. “We When I pivoted my career away from comedy into marketing, I identified three steps to grow influencers.”.

How To 111

How To Video Case Study California 111

Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Did you know that 35% of the U.S.

Review 85

Review Education Tips Technology 85

Association Adviser

DECEMBER 20, 2017

Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. On increasing membership value: Jeff Wilson, AGC of America.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. On increasing membership value: Jeff Wilson, AGC of America.

North Carolina 60

North Carolina Georgia Virginia America 60

Associations Now

JANUARY 8, 2014

They range from examples of member-engagement methods and case studies on membership growth to arguments for either the imminent demise or ongoing strength of the membership model itself. California Dental Association: Calling All Members , Associations Now , June 2013. Market Potential , February 25-28, 2013 (7 responses).

California 40

California Directory Case Study Member Engagement 40

Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( That’s what you should do, or the California Zephyr through the Sierra and Rockies. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent.

St. Louis 30

St. Louis DC California Washington 30

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Association Adviser

APRIL 15, 2014

Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts. TRSA’s Ricci agreed.

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

DC 44

DC Washington Revenue Communications 44

Reid All About it

SEPTEMBER 6, 2019

Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. Turn Member Engagement and AMS Data into Effective Marketing. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Ami Bera, member of Congress representing Sacramento County, California. Whelan, CDM, President, Marketing General Incorporated. Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

MAY 1, 2020

Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. Hear several case studies on how we have transformed these meetings and how it can work for your association. More info/register. Host: FiscalNote. More info/register.

North Carolina 273

North Carolina Revenue Strategy Education 273

Associations Now

SEPTEMBER 12, 2013

Plus: the ingredients to deliver a rockin’ case study. you’ll do well to look in California; it’s the state with the most companies with successful executives. Study up. "Rocking "Rocking the Case Study" on The Non-Profit #Marketing Blog [link]. Male or female? In the U.S.,

Social Media 40

Social Media Case Study California Recruiting 40

Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Tue 4/4 at 12 p.m. – 1 CAE credit.

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Raleigh DC Washington Charlotte 150