Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Case Study. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors.

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Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 30, 2011

. • Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). White Paper.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Case Study. (9). White Paper. (4).

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Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). View my complete profile.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Case Study. (9).

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Marketing Price Discount Recruiting 40

Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). • Monthly and annual conversion (renewal) of first year members. Network with Me.

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Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

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Membership Marketing

MARCH 9, 2012

• Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Awareness. (4).

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com.

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Report Survey Price Recruiting 40

Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4).

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile.

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Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 4, 2011

I think that even though every situation will be different, the book would have benefited from some case studies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with case studies. Case Study. (9).

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Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

APRIL 12, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Social Media Marketing Price Survey 40

Membership Marketing

MARCH 8, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Social Media Marketing Price Survey 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4).

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Membership Marketing

FEBRUARY 16, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

DECEMBER 9, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

JANUARY 19, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Marketing Price Recruiting Recruitment 40

Membership Marketing

DECEMBER 31, 2009

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Marketing Price Survey Analysis 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4).

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Membership Marketing

OCTOBER 26, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

OCTOBER 4, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. If something doesn't cost much to do but brings in no orders then you do not achieve your goal. Case Study. (9). Awareness. (4).

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Marketing Price Survey Recruiting 40

Membership Marketing

JUNE 18, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

JULY 27, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Membership Recruitment. (4). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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