Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

DECEMBER 30, 2011

. • Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. Labels: Marketing Planning , White Paper. How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. Case Study. (9).

Marketing 40

Marketing Recruiting Recruitment Price 40

High Context

MARCH 31, 2009

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences. New Service.

Strategy 40

Strategy Report Social Media Boston 40

Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). Awareness. (4).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). Awareness. (4).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. Case Study. (9). White Paper.

Tools 40

Tools Marketing Recruiting Recruitment 40

Expo Logic

DECEMBER 27, 2019

It is a growing movement in the industry to reduce small and large event carbon footprints while in many ways trimming traditional event costs and structures. Green event planning is often discussed side by side with green meetings, which are smaller, singular events coordinated with the same environmental awareness strategies.

Event Planning 36

Event Planning Certificate Conference Tips 36

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 9, 2012

• Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). White Paper. (4).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 4, 2012

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). Awareness.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 26, 2012

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. Case Study. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

DECEMBER 8, 2009

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). But if the allowable marketing cost is $30, then responses below a 1.79% response rate on list “D” would be unacceptable. Case Study. (9).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

DECEMBER 13, 2010

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

JUNE 20, 2012

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JUNE 18, 2012

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 26, 2011

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JULY 5, 2011

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

APRIL 12, 2012

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 8, 2012

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 5, 2012

This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Associations Now. (8).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

MARCH 7, 2011

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

OCTOBER 4, 2010

Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4).

Price 40

Price Marketing How To Survey 40

Membership Marketing

FEBRUARY 16, 2011

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

JULY 20, 2011

You might describe this as a “one to two” segmentation strategy. You might describe this as a “one to some” segmentation strategy. Many marketers describe this as a “one to one” marketing strategy. Segmentation can add to incremental costs for marketing or servicing a member.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Tony Rossell. Great post.

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

NOVEMBER 14, 2011

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. Case Study. (9).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 9, 2010

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

JANUARY 19, 2010

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1).

Social Media 40

Social Media Recruiting Recruitment Marketing 40