Reid All About it

SEPTEMBER 25, 2020

Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager. (JT Long, Smart Meetings ).

Case Study 285

Case Study Content Montana Price 285

SCD Group

OCTOBER 11, 2012

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies.

Price 40

Price Strategy Case Study Recruiting 40

Reid All About it

NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. The quick way to price your hybrid and virtual events. Walk away with new strategies to level up as an event experience leader. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech. Association podcast.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

NOVEMBER 6, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. AMS selection has always been a difficult decision, and it can feel like you need to put on your investigator’s cap in order to get real answers from vendors regarding pricing and integrations. 1 CAE credit. More info/register.

Learning Management System 285

Learning Management System Education Communications Technology 285

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Unleash the Power of Market Testing in your Membership Recruitment.

Case Study 40

Case Study Marketing Price Survey 40

Reid All About it

FEBRUARY 19, 2021

Board strategy. Membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Learn about re-permission campaigns, how to design a multi-touch customer experience, and re-permission strategies to help drive opt-ins and keep consent records updated.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

NOVEMBER 5, 2021

Education pricing. Dominic Price, Atlassian ). Moderator: Heather Story, consultant, Volunteer Strategies. Understand how to separate strategy from tactics. Putting a Price on It: The Changing Nature of Society Publishing. A willingness to change is not enough, that’s where the growth mindset comes in. Quick hits.

Survey 195

Survey Revenue Price Team 195

Reid All About it

MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., This is known as a market expansion strategy.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. 5 virtual conference pricing strategies. Presenters: Amanda Simons, Principal, Honeycomb Strategies. MeetingsNet ).

Montana 341

Montana Revenue Strategy Conference 341

Reid All About it

SEPTEMBER 17, 2021

Sponsorship strategy. Learn the importance of including an effective DEI approach to any social responsibility strategy. Learn about key tips and strategies for executing an event with purpose, inclusion and authenticity at its core. Advocacy: 5 Effective Strategies for Managing Fast-Moving Issues. 1 CMP credit.

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

JUNE 2, 2023

Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile. I’m making an exception to list this $25 event because lunch and happy hour are included in the price.)

Technology 195

Technology Chicago Education System 195

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). More info/register. Host: Fridays@4.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ). 1 CAE credit.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Newer Post.

Price 40

Price Marketing How To Survey 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40

Price Marketing Discount Survey 40

Reid All About it

JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. 5 Must-Have Strategies for Membership Growth.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Pricing Your Product, Service, or Membership.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. What should you do to recruit more members, increase your renewal rates, and grow your membership? Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m.

Video 195

Video Technology Content Strategy 195

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Learn uncommon strategies that will help you move forward with more confidence, more certainty, and more purpose in 2022. Taralinda Willis, Managing Director of Municipal Data Strategy and Operations, FiscalNote.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

MAY 12, 2017

They have an adeptness for business strategy and more. Recruiting new members is important, but existing members are the lifeblood of your association. – 5 Tips for Sponsorship Packages and Pricing Optimization. Presenters: Emilio Arocho, director, technology and digital strategy, Food and Drug Law Institute.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Association Success

DECEMBER 7, 2017

When they compared value estimates of these two groups, they found that participants who had assembled the furniture put a significantly higher price on their creations. What if members could seed educational content by submitting case studies, vignettes, and questions from their own experience? See how that works?

Case Study 74

Case Study Process Tools Newsletter 74

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment.

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. View my complete profile.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Case Study. (9).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Reid All About it

JULY 14, 2023

Learn strategies for engaging members and designing relevant events, techniques for crafting compelling event themes and agendas, how technology can enhance experiences and boost participation, tips for effective promotion and communication, and methods for measuring event success and continuous improvement. 1 CAE credit. 1 CMP credit.

Education 39

Education Price Tools Technology 39

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? So Why Test in Membership Recruitment?

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Case Study Price Survey 40

Association Adviser

JANUARY 2, 2019

The experience of the American Speech-Language-Hearing Association (ASHA) provides a great case study of the use of smart staff engagement processes and decision-making. ASHA experienced success on the employer/recruiter side as well. Your job board platform will be your go-to source for much of this data.

How To 79

How To Project Content Recruiting 79