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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips? Targeted content.

Revenue 191
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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Twitter tips. Hear about common mistakes associations make that reduce efficiency, strategies and industry best practices for associations, and how associations can leverage technology. 1 CAE credit.

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Association Brain Food: 4.5.24

Reid All About it

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. Blue ocean strategy. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle. To keep them at bay, find a new blue ocean.”

Revenue 256
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Association Brain Food: 4.12.24

Reid All About it

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Distraction is an occupational hazard for all of us. Member recruitment. Ready to veg a bit?

Revenue 256
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Developing a Non-Dues Revenue Strategy for Sustainability

Association Success

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Giangola and Rosenthal have partnered with associations to create highly successful non-dues and corporate partnership programs that drive revenue and member value.

Revenue 64
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Association Brain Food: 10.6.23

Reid All About it

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.

Revenue 256
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Association Brain Food Weekly: 7.31.20

Reid All About it

Virtual event tips. Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. Quick hits before we get to the list of this week’s free education: 12 tips that actually help with Zoom fatigue. Tue 8/4 at 12 p.m.

Montana 362