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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests.

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Verifiable Credentials: New Technology for Association Membership?

MatrixG

The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. Verifiable credentials could be used for membership, continuing education, certifications, credentialing, and more. Perhaps an association requires proof of certification to become a member.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

As you prepare to brainstorm membership drive ideas, set up a meeting with your: Marketing lead Fundraising expert Volunteers Board of directors Most crucially, get some perspectives of people who spend the most time in direct communication with members. The best partner discounts are ones that are relevant to your organization.

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4 surprising revenue boosters for your association

Nimble AMS

Based on these predictions, you can then do things like identify good candidates for your next certification program and suggest products that might interest certain members. This type of personalized communication reinforces their engagement with your organization, which can help to retain members.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.), You can also save your team time by automating member communications like emails and social media posts.

Strategy 130
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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.

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