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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Gain or maintain professional certification (12 percent). Certifications: a pathway to engagement.

Survey 150
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The report is built on survey responses from over 800 associations. By improving how well you communicate value, you could increase the efficacy of all your member acquisition campaigns.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

As you prepare to brainstorm membership drive ideas, set up a meeting with your: Marketing lead Fundraising expert Volunteers Board of directors Most crucially, get some perspectives of people who spend the most time in direct communication with members. Better yet, survey your current members to ask what you could be doing better!

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Association Brain Food: 12.8.23

Reid All About it

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry.

Strategy 276
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.), You can also save your team time by automating member communications like emails and social media posts.

Strategy 130
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Start your career: New community management program for recent college graduates

Ungrated

While many sectors of the global economy have been hard hit, community association management continues to be a profession in high demand. CAI launched the Community Management Training and Certification Program in September for 2020 college graduates. The three-step program introduces young professionals to the growing field.

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Telling the Advocacy Story: Moving Members from “Me” to “We”

Association Success

While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!”. COMMUNICATE… AND INTEGRATE! AVOID THESE PITFALLS!

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