Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Reduce staff turnover by providing a more enjoyable, rewarding and humane work experience. Association staff retention. Event scheduling. More info/register. 1 CAE credit. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Higher Logic

MAY 29, 2020

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Give members a place to learn and find the right content. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

JUNE 13, 2019

How associations can provide personal communications while still respecting member privacy. From experiences with companies like Amazon and Netflix, your members have come to expect a personalized online experience in just about everything they do. And the right approach to both will lead to greater member loyalty.

Communications 60

Communications How To Member Experience System 60

Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience. The post Creating a Better Member Experience appeared first on Association Analytics.

Member Experience 321

Member Experience Analysis Course Survey 321

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Host: Cvent.

Innovation 359

Innovation Las Vegas Communications Education 359

Freestone

DECEMBER 12, 2023

The latest Community Brands research found that just 36% of associations rely on their continuing education programs to drive non-dues revenue. However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits.

Learning Management System 84

Learning Management System LMS Revenue System 84

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

MemberClicks

SEPTEMBER 20, 2023

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.

Association Software 52

Association Software Software Organization Certificate 52

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to support your employees with successful change management strategies, involve and engage employees during change, and communicate about change to help your employees accept change faster. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Guest: Gwyn Donohue, CAE, Vice President Communications and Membership, Pet Advocacy Network Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 5/8 at 12 p.m. 1 CAE credit. 1 CAE credit. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

GrowthZone

JUNE 21, 2021

To put it simply, an AMS provides chambers of commerce with an all-in-one member management system to: Streamline operations. Manage membership data and communications. FEATURES: Member management. Communications module. Marketing automation. Member app. Self-serve, password-protected member portal.

System 148

System Software Directory Membership Management 148

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? Mike Murray, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Stan Garfield ). Lachlan Brown, HackSpirit ). Guest: Sandy Weiss.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Aptify

JANUARY 21, 2022

An effective way to address these challenges is for your staff to focus more of their efforts on those areas that are most important to today’s members, including individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. .

Organization 138

Organization Certificate LMS Membership Management 138

Nimble AMS

JULY 28, 2022

Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the member experience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction.

Software 123

Software LMS Learning Management System Missouri 123

Reid All About it

JULY 2, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy System Education 370

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. The Importance of Integrations to Member Retention.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., AWTC End-of-Year Happy Hour (Arlington VA) Come network with the AWTC community of women and allies.

Arlington 266

Arlington Technology Strategy Los Angeles 266

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. More info/register. Mon 6/19 at 8 a.m. – Location: Silver Spring MD.

Project 195

Project Tools Revenue Metro 195

Reid All About it

APRIL 1, 2022

The weekly list of free educational events and resources for the association community…. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research.

Revenue 195

Revenue Technology Education Video 195

Higher Logic

JULY 13, 2017

Members can browse your online expert directory to find speakers for their events as well as freelancers or guest contributors, like authors. An easily-accessible, searchable directory will save members time and effort trying to fill their event lineup and content calendars. Flexible Online Learning and Certifications.

Directory 249

Directory Tips millennials Certificate 249

Reid All About it

JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – CAE credit. 1 CAE credit. More info/register. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. . Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? .

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

OCTOBER 29, 2021

Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Sponsorship sales.

Revenue 195

Revenue Survey Leadership Education 195

Aptify

FEBRUARY 3, 2020

We want companies to address us by name in the communications they send us. Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. It’s a hot topic in the world of marketing and customer experience.

How To 72

How To LMS Certificate Member Experience 72

Reid All About it

MARCH 12, 2021

The weekly list of free educational events and resources for the association community…. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Meta-Trends: Using Data to Nail the New Normal for Your Association and Your Members. Host: American Marketing Association.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Success

MARCH 12, 2019

I don’t mean just aligning various departmental visions, or stamping down silos that might be blotting out communication in your existing organizational hierarchy. Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more.

Certificate 109

Certificate Discount Team Content 109

Reid All About it

FEBRUARY 5, 2016

Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. – Promoting Online Education & Certification.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150