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Association Brain Food: 1.12.24

Reid All About it

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. More info/register (ASAE Marketing Professionals Community). She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app.

LMS 266
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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Meaningful Engagement: Communicating with Your Members in Troubled Times. Wed 11/25 at 8:30 p.m.

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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

Among the top values cited by respondents were diversity in attendees and speakers (60 percent), green practice certifications (56 percent), and social responsibility initiatives (52 percent). The Future Partners survey is based on responses from 479 meeting and event planners in the United States, conducted in December 2023 and January 2024.

Report 59
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Addressing the Freelance Wave

Association Success

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. Associations also need to be more intentional about their planning their internal communications and daily work. Take the example of a meeting.

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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Fri 4/16 at 3:45 p.m.

Revenue 363
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Association Brain Food Weekly: 11.12.21

Reid All About it

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

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Association Brain Food Weekly: 3.15.19

Reid All About it

If only I knew enough to join the state restaurant association, my poor colleagues would have been spared from my toxic bitchiness. Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. The I Am IH Campaign – Leveraging Membership Marketing into Public Awareness.

DC 150