EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. If your organization sells any products or merchandise, you can also offer limited-time discounts to drive membership.

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Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Sponsorship strategy. Data-informed event planning. More info/register.

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Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Coupons and discount codes. For many, it is quite substantial.

Content 200

Content LMS Class Course 200

MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

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.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside.

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WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Attracting New Members with Association Education Programs. “We

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Membersuite

NOVEMBER 4, 2022

Temper your revenue projections. 2: Revenue Diversification. During the pandemic, many associations were caught short when they had to cancel or transform their major revenue generator —the annual meeting or trade show—and didn’t have a worthy virtual alternative for sponsors and exhibitors. 3: Membership Tiers and Pricing.

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Higher Logic

JULY 13, 2017

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.

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WBT Systems

JULY 24, 2018

Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Another pointed to their new Young Professionals discount on membership dues. Offer member and non-member pricing.

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Survey Marketing Certificate Education 150

EventMobi: Association Events

SEPTEMBER 21, 2023

Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations. Review your event budget. Build your toolkit.

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Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Coupons and discount codes. For many, it is quite substantial.

Content 126

Content LMS Class Course 126

Delcor

MARCH 31, 2020

Online learning programs deliver much needed education to members as well as provide a steady source of non-dues revenue and opportunities for sponsorships. How much of the decision will be dependent upon pricing ? Source of non-dues revenue. Certificates. How many certificate programs do you offer? Certifications.

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WBT Systems

JULY 31, 2018

A job board will attract millennials—and revenue too thanks to the employers who post positions. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees.

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Fonteva

NOVEMBER 8, 2019

For as long as most of us can remember, a large majority of revenue for professional associations came from membership dues. As the importance of non-dues revenue continues to grow, technological advancements have become one of the biggest drivers. Here are some additional tips to continue to grow your non-dues revenue.

Content 56

Content LMS Discount Price 56

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities. Every event-planning team struggles with this question.

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WBT Systems

NOVEMBER 15, 2016

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. What if your mbrs had the same brand loyalty that Harley riders have? How do you motivate them to participate?

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Learning Management System LMS Certificate System 150

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. Registration is limited and deeply discounted on the condition that students provide feedback after every session. Segment by price sensitivity too.

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Course Marketing eBook Content 186

Association Freak

MAY 21, 2022

But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. On-demand discounts. These headwinds have been building for some time. On-demand insurance.

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MemberClicks

MARCH 7, 2023

Typically, they are at a number of different price points with different corresponding levels of benefits or perks. Having different levels allows members to choose the membership benefits and price they actually want. Some membership organizations only offer one membership level at one price point.

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Associations Now

MAY 18, 2016

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. Associations have to consider it every time they set prices for new products or set new prices for old ones. It’s just a number, but it’s so much more.

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MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Cash flow statement – Cash projections for each month, quarter and year to help form your budget. Recruit your board.

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Aptify

NOVEMBER 13, 2019

For example, members tend to initially join their organization for networking, socializing, job opportunities, and certifications, but networking and socializing quickly become less important. Consider your pricing model. Price can be a barrier to joining, especially for those early in their careers.

Membership Management 56

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Blue Sky eLearn

JUNE 23, 2017

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Embrace Continuous Learning. Try These On.

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Price Certificate Revenue Course 193

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. How can your learning management system increase non-dues revenue? Your ability to drive revenue from your learning program depends largely on your ability to create great courses.

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WBT Systems

JULY 26, 2016

Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Extend your Reach to a Wider Audience.

Revenue 240

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MemberClicks

MAY 31, 2023

Your membership pricing is a crucial part of what retains and delights your members, while also attracting new ones. Finding that sweet spot in your membership prices isn’t easy. Especially when you factor in your operational costs, revenue goals, and enticing future and existing members. What is a Membership Pricing Model?

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Fonteva

FEBRUARY 24, 2021

Membership level: Your CRM should apply badges, special permissions, or discounts based on membership level when members make online purchases. For example, it’s good practice to use a personal greeting and friendly tone and incentivize early renewals with discounts or other perks. Prices for online purchases.

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Leading Learning

MAY 19, 2022

So is non-dues revenue. In the summer of 2016, our team conducted a pricing sensitivity study, ostensibly to figure out whether we really did charge “too much,” as feared. <<< Aside >>> The goal of the pricing study was to explore a pervasive and internalized sense that our courses “cost too much.” . <<<

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Revenue Price Course Content 97

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

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Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Consider these key questions as you assess your product’s value: How much revenue is it generating and how many units have been sold? A product that was a big revenue driver a year ago, may have lost its appeal.

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Products Analysis Price Revenue 282

Freestone

NOVEMBER 22, 2023

Is your organization looking for tips to generate end-of-year revenue? You’re not alone. Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials.

Revenue 52

Revenue Education LMS Price 52

Associations Now

APRIL 6, 2016

A multilevel membership structure that varies by benefits chosen, not by company size, could eliminate the headache of verifying member revenue or staff numbers. The concept is simple: For the same set of benefits, big companies (whether measured by staff size, revenue, or unit sales, for instance) pay more, while small companies pay less.

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Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

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WBT Systems

FEBRUARY 7, 2017

What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Generate Non-Dues Revenue with your LMS. Manage Complex Continuing Education Credits and Certification.

Learning Management System 150

Learning Management System System LMS Certificate 150

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. Let’s dive right in. Yes, I said it!

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Learning Management System Content Course Discount 214

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. Price – How much, if anything, do you want to charge for the membership? Labels: Marketing Planning , new products , Price , product line extension. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

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Price Survey Analysis Marketing 40

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Dues Discount. (4). Non-Dues Revenue. (1).

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