Remove Certificate Remove Innovation Remove Products Remove Revenue
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Look to create new and innovative products and services for an underserved population in your membership. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.

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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” I’m happy to feature it as long as it’s not too product-centric. Next gen membership #2. More info/register.

Revenue 257
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric. Find out how easy it can be to make the transition and earn even more non-dues revenue for your association. Print magazines. Generation Z.

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Association Brain Food: 4.5.24

Reid All About it

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. I’m happy to feature it as long as it’s not too product-centric. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority.

Revenue 257
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Association Brain Food Weekly: 7.31.20

Reid All About it

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. I’ll be happy to feature it as long as it’s not too product-centric. They became “ virtual certified.” Planning virtual conferences. More info/register.

Montana 362
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Association Brain Food: 11.10.23

Reid All About it

Check out what James Young at Product Community has to say about building and using a community engagement funnel. If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Member app. 1 CMP credit.