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JANUARY 26, 2024

s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Leadership development for young members. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

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MAY 12, 2023

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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MARCH 5, 2021

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted. Engagement boxes.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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JULY 21, 2023

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Online community. Online communities are extremely popular with younger audiences. Nimble AMS explains how an online community can help you attract, engage and retain members. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

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SEPTEMBER 15, 2023

Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Data strategy. Hear about the possible progress for associations, potential challenges related to U.S.-EU Open Space events. Here’s a cure for boring conferences. Green Deal.

LMS 256

LMS Revenue Arlington Education 256

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Virtual events.

millennials 307

millennials Montana Class Education 307

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The state of association membership.

Survey 150

Survey Marketing Certificate Education 150

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APRIL 2, 2021

Association member communications. By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance.

Revenue 335

Revenue Conference Industry Strategy 335

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MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Mindfulness is going mainstream because the science says it works, reports Tanya Basu at The Daily Beast.

LMS 370

LMS Nashville Strategy Video 370

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NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Virtual job fairs.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. Association strategies. What deer hunting taught me about strategy.

San Diego 370

San Diego Price Strategy Education 370

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APRIL 23, 2021

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Participants get the first look at the report in July. Content strategy. Speaker diversity. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

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APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Next time, I’ll increase the heat. Association performance and priorities. Work shutdown rituals.

Education 354

Education Technology Strategy Revenue 354

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SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Member engagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. Virtual conferences. Inclusive marketing.

Montana 350

Montana Certificate Conference Content 350

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. Member Engagement and Retention.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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SEPTEMBER 4, 2020

In their second annual research report, Speak Up 2020: Redesigning Tech Conferences with Women in Mind , Ensono examines how unconscious bias in conference design affects the experience of women attendees and speakers, particularly women of color. Sending website traffic to members. They sent about 30% more traffic to their members.

Montana 322

Montana LMS Revenue Recruiting 322

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APRIL 21, 2023

The weekly list of free educational events and resources for the association community… Free member education. Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? My kitchen report this week will only interest you if you’re looking for fish recipes.

Education 195

Education Committee Recruiting Recruitment 195

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MAY 15, 2020

Marketing virtual/online education. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now. Chapter sponsorships. More info/register.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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FEBRUARY 12, 2021

If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. Online education nimbleness. WBT Systems describes several other options for delivering online education. Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Revenue 370

Revenue North Carolina Industry Technology 370

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SEPTEMBER 25, 2020

The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. More info/register (fee for non-MPI members). JT Long, Smart Meetings ).

Case Study 285

Case Study Content Montana Price 285

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

LMS 329

LMS Montana Revenue Price 329

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NOVEMBER 12, 2021

Sherry Budziak at.orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors. They explain why some learning experts say it causes more harm than good. More info/register (possible fee for non-members).

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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JULY 24, 2020

Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Online learning myths. Virtual event challenges.

Montana 259

Montana Revenue Case Study Conference 259

Nimble AMS

DECEMBER 16, 2022

With 2023 fast approaching, i t’s wise to reflect on t he state of your association and overall member experience. Many associations experienced challenges in boosting member engagement efforts and providing quality programming. How to innovate at your member-based organization in 2023 . Online community.

Innovation 99

Innovation Organization How To LMS 99

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APRIL 16, 2021

Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. You won’t be successful unless you understand the principles of effective adult learning. Virtual event engagement. Quick hits.

Revenue 363

Revenue Strategy Team Content 363

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FEBRUARY 19, 2021

Board strategy. Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. Learning gamification. WBT suggests motivating and engaging learners by applying the behavioral science principles of gaming, not gamification. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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OCTOBER 1, 2021

Achurch Consulting and Association TRENDS just released a must-read report, State of Association Workplaces Post-Pandemic Survey , that answers the question: “How will the acceleration of remote work impact the association workplace?” My original Emeril recipe is no longer online, but I found this one , which is pretty much the same.

LMS 195

LMS Conference Technology Content 195

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MARCH 25, 2022

LinkedIn’s Workplace Learning Report has good news for associations: the corporate C-suite finally understands the value of professional development. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Member profile data. 1 CMP credit.

Revenue 195

Revenue Content Virginia Technology 195

WBT Systems

JANUARY 3, 2017

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

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OCTOBER 9, 2020

If you’ve lost your spark amidst all the challenges coming your way at work, WBT Systems shares advice for getting your association mojo back. Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Luring members/customers to your LMS.

Utah 370

Utah LMS Conference Technology 370

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SEPTEMBER 10, 2021

Jeff De Cagna, FASAE, challenged the association community to imagine it’s December 31, 2029, look back over the past decade and ask, “What did our association do to shape a different and better future for stakeholders and successors?” I also increased the flour and butter to 1/4 cup each because I like a 1:8 ratio for bechamel sauces.

Strategy 195

Strategy Content Education Tips 195

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AUGUST 20, 2021

Online learner/virtual attendee engagement. While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Member engagement. WBT Systems knows what’s on your mind.

Revenue 195

Revenue Content Resources Strategy 195

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Event and learning data. Fri 12/4 at 10 a.m.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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MARCH 26, 2021

The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. They suggest strategies for resolving some of the challenges you probably have with your SMEs. Will Learning Ever Look the Same? No surprise there.

Innovation 259

Innovation San Diego LMS Strategy 259

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JANUARY 21, 2022

Learn more about the application process, including tips for a successful submission and insider knowledge about what the judges seek, during a 1/28 webinar—details below. Sticky learning. If you’ve attended a course or session where you’ve had to recall and produce what you’ve been learning, you’ve benefited from retrieval practice.

Survey 195

Survey Newsletter Price Technology 195

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OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.

Revenue 195

Revenue Committee Strategy Technology 195