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Association Brain Food: 6.7.24

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AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Annual conferences. Redesigning your annual conference is risky but you have to keep appealing to new audiences as they enter and make their way through the workplace. Location: Chicago IL. Membership.

Chicago 259
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Association Brain Food: 3.24.23

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WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Sponsorship strategy. PAR explains why a business development strategy is vital to association revenue health.

Revenue 230
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Association Brain Food: 8.11.23

Reid All About it

But there’s no replacement for conferences. Yes, our conferences are places, but they’re also where we double-down on this feeling. Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Location: Chicago IL. Change management.

Chicago 195
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Association Brain Food: 4.5.24

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Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.

Revenue 259
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Association Brain Food Weekly: 1.31.20

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Billhighway shares advice on handling and preventing leadership succession problems. WBT Systems describes how to think differently about professional development and credentialing programs in the age of digital transformation , and how to get your leadership on board for the cultural changes it requires. A guide to hotel tipping.

Chicago 221
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Association Brain Food: 6.30.23

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WBT Systems provides strategies for offering professional development as an employee retention tool. Conference/abstract management. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Location: Chicago IL. Employee retention.

Chicago 206
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Association Brain Food: 6.2.23

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If you plan to select a new AMS in the next year, make plans to attend AMS Fest—it’s held twice a year, once in Chicago and once in the DC areas. SURGE Ignite The only virtual conference for fearless association pros, the goal of SURGE 2023 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible.