.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Harriet’s going to explain how APA used convincing techniques to innovate and set trends in the planning industry. She’ll review data privacy and security, accuracy and reliability, and responsible innovation.

Chicago 110

Chicago Innovation Revenue Certificate 110

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Location: Chicago IL. Would I live my life over again? No Soliciting!

Revenue 205

Revenue Content Chicago Leadership 205

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Fri 5/5 at 10 a.m.* – Coffee with Innovators: Association Design Circle On the first Friday of each month, an association leader leads a conversation on an association innovation topic. AMS requirements.

Chicago 205

Chicago Education Certificate Revenue 205

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. Pendo, Founding Member of Chicago Law Partners, LLC. Navigate Industry 4.0

Revenue 88

Revenue Chicago Leadership Content 88

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising.

LMS 243

LMS Software Chicago Washington 243

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NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series). More info/register. Transactions Corp.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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APRIL 19, 2019

While listening to speakers and fellow attendees at digitalNow , I kept thinking associations are their own worst enemy when it comes to innovation. This week’s post at WBT Systems resonates with that line of thought: they explore nine barriers to association innovation. Hosts: Billhighway and Mariner Management & Marketing.

DC 170

DC Washington Chicago LMS 170

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

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FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Location: Chicago IL. Location: Chicago IL. More info/register.

Certificate 107

Certificate Chicago DC Washington 107

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APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. CDT – Billhighway Chapter Roundtable (Chicago). Location: Chicago. Tue 4/25 at 12 p.m. CAE credits.

DC 170

DC Chicago Washington Learning Management System 170

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JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Last call to participate in Marketing General Inc.’s Host: ASAE.

DC 225

DC Washington millennials Chicago 225

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SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. CDT – Chapter Roundtable in Chicago IL.

DC 170

DC Chicago Washington Video 170

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OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Learn the basics of monetizing your learning and explore strategic and creative ways to maximize your education revenue. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

LMS 150

LMS millennials Blended Learning System 150

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NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

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MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Our topic this month is association finance innovation. Sponsorships.

Revenue 39

Revenue Tools Education Member Experience 39

GlowGlobally

NOVEMBER 11, 2010

Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. Expectations for a consistent, “global” customer service experience from consumers whether they are located in Chicago, Rio, or Mumbai. GrowGlobally.org.

Products 60

Products Marketing Analysis Content 60

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JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Tue 7/16 at 10:00 a.m.* – Innovation & Customer Focus: The Keys to Global Growth . Patrick Dorsey, EVP, Marketing, Impexium.

Arlington 34

Arlington LMS Social Media Chicago 34

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Location: Chicago IL. You know I’m all about free. 1 CMP credit.

Chicago 37

Chicago LMS New York Content 37

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APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Host: Community IT Innovators.

DC 30

DC Washington Revenue Chicago 30

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OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Blended Learning 41

Blended Learning Education Video Conference 41

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APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. 1 CAE credit. More info/register.

Social Media 37

Social Media Chicago Tools Washington 37

Association Adviser

APRIL 10, 2017

How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? You helped grow the revenue it brings in by 350 percent in three years. Patti Costello, M-CHEST, Association for the Healthcare Environment. That’s huge!

Education 63

Education Certificate Course Cost 63

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr.

San Diego 370

San Diego Price Strategy Education 370

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DECEMBER 10, 2021

Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Presenters: Katy Lerman, Senior Manager, Membership Marketing & Engagement at the American Academy of Pediatrics. Brianne Wheeler, Director of Marketing at PropFuel.

Chicago 195

Chicago Social Media Education Recruiting 195

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. How to Rock Your Next Virtual Trade Show: Raise the Roof with Revenue. Virtual conference design. CAE credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Learn the basics of programmatic advertising and how it can help your association maximize non-dues revenue, drive member engagement, and add advertiser value. CDT – Chapter Roundtable in Chicago IL.

North Carolina 34

North Carolina DC Washington New York 34

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MARCH 20, 2020

As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. Presenter: Greg Larkin, founder of Bowery315, Head of Product Innovation at Spring Lab, and Senior Advisor at Dream See Do.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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MAY 12, 2017

Presenter: Whitney Johnson, expert on disruptive innovation and personal disruption. Host: Community IT Innovators. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Find out how you can find meaningful work/life balance while challenging your personal status quo.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Reid All About it

MAY 26, 2017

And this one from the authors: “A simple Google search returns more than 12 million results that demonstrate that increased D+I leads to increased innovation, better decision-making, faster and more creative problem-solving, better outcomes, and an improved bottom line. Host: TTC Innovations. Host: American Marketing Association.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Associations Now

APRIL 26, 2017

Not only do they provide networking and learning opportunities for attendees, but they also bring in major revenue for the organization, as well as the destination, and drive innovation in host cities. It is no surprise then that destination marketing organizations (DMOs) are using meetings to impact the communities around them.”.

San Diego 81

San Diego Report Jacksonville Portland 81

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APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ON24.

Content 150

Content Chicago Marketing DC 150

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FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

Certificate 39

Certificate Innovation Education Process 39

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OCTOBER 26, 2018

The weekly list of free educational events and resources for the association community… Innovation isn’t about ideas. His advice and insights make this one of the better articles about innovation I’ve read. Army leaders use to bolster resilience can help associations gain a mental edge and drive innovation.

DC 34

DC Washington Chicago LMS 34

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. How a Microlearning Program for Your Members can Boost Non-dues Revenue and Member Engagement.

DC 79

DC Washington LMS Social Media 79