Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. CDT – AWTC Chicago Happy Hour (Chicago IL) Join us for our first AWTC happy hour in Chicago. Location: Chicago IL. Association staff retention. Fri 3/24 at 5 p.m.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. Our topic this month is product development.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Harriet’s going to explain how APA used convincing techniques to innovate and set trends in the planning industry. She’ll review data privacy and security, accuracy and reliability, and responsible innovation.

Chicago 110

Chicago Innovation Revenue Certificate 110

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Fri 5/5 at 10 a.m.* – Coffee with Innovators: Association Design Circle On the first Friday of each month, an association leader leads a conversation on an association innovation topic. 1 CAE credit. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. AWTC Happy Hour at AMS Fest (Chicago IL) Join AWTC for happy hour at AMS Fest. Location: Chicago IL.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising.

LMS 243

LMS Software Chicago Washington 243

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. Pendo, Founding Member of Chicago Law Partners, LLC. Navigate Industry 4.0

Revenue 88

Revenue Chicago Leadership Content 88

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. “[Chicago] is a taste-making place in the world. . More and more U.S.

Chicago 40

Chicago Marketing Iowa California 40

Reid All About it

APRIL 19, 2019

While listening to speakers and fellow attendees at digitalNow , I kept thinking associations are their own worst enemy when it comes to innovation. This week’s post at WBT Systems resonates with that line of thought: they explore nine barriers to association innovation. Hosts: Billhighway and Mariner Management & Marketing.

DC 170

DC Washington Chicago LMS 170

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Last call to participate in Marketing General Inc.’s Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. CDT – Billhighway Chapter Roundtable (Chicago). Location: Chicago. Tue 4/25 at 12 p.m. CAE credits.

DC 170

DC Chicago Washington Learning Management System 170

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association. Have you ever wondered how your association’s culture impacts your ability to be innovative? CST – Chapter Roundtable (Chicago). Join the D.C.,

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. CDT – Chapter Roundtable in Chicago IL.

DC 170

DC Chicago Washington Video 170

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Location: Chicago IL. Location: Chicago IL. More info/register.

Certificate 107

Certificate Chicago DC Washington 107

Reid All About it

SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

Arlington 150

Arlington DC Washington Chicago 150

Associations Now

SEPTEMBER 2, 2014

And the points the Principled Innovation principal made are well worth heeding. In Chicago Magazine , Ted Fishman takes a good, hard look at a company that built a reputation for taking on huge challenges and finding success, only to let its corporate culture eat itself in the process. A Big Leap Forward, A Bigger Leap Back.

Innovation 40

Innovation Chicago Products Technology 40

Reid All About it

MAY 5, 2017

Tue 5/9 at 12 p.m.* – Spark Your Innovation Engine. Is your association starting to focus more on innovation? How can you foster a culture of innovation? Hear unique perspectives from a researcher, technology partner and an association on the role of innovation in associations today. Location: Chicago IL.

Charlotte 158

Charlotte Raleigh Chicago Leadership 158

Associations Now

DECEMBER 19, 2019

Karen Malone of HIMSS talks about how she constantly thinks about innovation and disruption, including with her own staff. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. We showcase innovation in many different places.

Products 94

Products Innovation United States Chicago 94

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

GlowGlobally

MARCH 16, 2010

Market & Biz Plan. « Knowledge Application Gap Still Exists in Some Emerging Markets. Reaching Out To Global Markets Through Meetings & Events » Mar. Where in the World are the Innovators? Categories: Market & Bus Planning. Chicago, New York, USA; Paris, France; Tokyo, Japan).

Innovation 60

Innovation San Francisco Oakland Colorado 60

Association Navigator

SEPTEMBER 14, 2012

Congratulations to the International Association of Color Manufacturers (IACM) for hosting a great conference this week in Chicago. Early September in Chicago was beautiful and IACM created a great event for color manufacturers and user companies. The Conference also featured recognition of Dr. Joseph Borzelleca.

Conference 100

Conference Chicago Virginia Innovation 100

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

GlowGlobally

MAY 4, 2016

Business services (IT, customer and business process centers) come out as the most dynamic market segment accounting for 12% to 17% of projects in all subregions. International investors are looking for new market opportunities everywhere in the region. June 15 in Washington DC (HQ of Biotechnology Innovation Organization).

Chicago 60

Chicago DC Washington Project 60

Associations Now

AUGUST 9, 2017

Meeting planners are turning to cities that are attracting new business sectors and investing in innovation. You have a choice: You can hold your conference in a city that is building a culture of innovation in a bid to attract startups and cutting-edge industry, or one that’s not. A bit of a no-brainer, right?

Seattle 89

Seattle Chicago Innovation America 89

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. Annie Henderson, Marketing and Communications Manager, ASBO International. Ryan Dohrn, Global Sales and Marketing Advisor. More info/register. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Aaron Wolowiec

AUGUST 20, 2013

The association has a large number of members in Chicago, so it anticipates many from that area will come to Detroit for the meeting. But regardless of size, every city has advantages and disadvantages, so it’s important for marketers to think about how not to oversell the city, but instead focus on telling a new and different story, he said.

Detroit 100

Detroit Metro Michigan Atlanta 100

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

LMS 150

LMS millennials Blended Learning System 150

Associations Now

NOVEMBER 17, 2019

To meet future trends while being mindful of ROI requires meeting planners to think beyond typical, expensive destinations such as New York, Chicago and Washington, D.C. The Content Marketing Institute created highly interactive education and networking sessions using innovative spaces in the city’s Flats East Bank area.

Cleveland 103

Cleveland How To Ohio Chicago 103

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. How to Sell More by Saying Less With the ABT Agile Narrative Framework Your association and its membership are the source of amazing stories for your content marketing. But storytelling is hard to get right.

Project 195

Project Tools Revenue Metro 195

Associations Now

MAY 27, 2016

While education is key, there are certain research points that members may value more than others, according to Tony Rossell , senior vice president of Marketing General Incorporated. Many associations boast in-house research as an important membership benefit, but all research may not be equal. Photo Op of the Day.

Chicago 56

Chicago Social Media Cost Member Engagement 56

Associations Now

JUNE 16, 2016

When 1776 was hosting the final round of its annual Challenge Cup last week, the startup incubator’s two new partners—the Edison Electric Institute and the Institute for Electric Innovation—were making an impression by handing out an award of their own. One Charged-Up Startup.

Team 40

Team Chicago Virginia Innovation 40

Jamie Notter

MAY 7, 2012

I’m back from my Chicago/Belgium trip, and I had a GREAT time. I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). Moneyball and Management Innovation. Posted May 7, 2012.

Chicago 70

Chicago Social Media Proposal Innovation 70