Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. Make every effort to remain human in a world of AI , says David Meerman Scott. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

.orgSource

OCTOBER 31, 2023

Kevin Ordonez,orgSource Managing Director of Business Strategy and I are going to explain why that’s a question everyone should be asking. Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Sponsored by Impexium The eternal question—Where can we find nondues revenue?

Chicago 110

Chicago Innovation Revenue Certificate 110

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting.

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Pendo, Founding Member of Chicago Law Partners, LLC.

Revenue 88

Revenue Chicago Leadership Content 88

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Your SEO strategy should be clear: Move your brand on the first page of search engine results. It should be your No. close rate.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. New Year, New Digital Strategy (Association Coffee Talk, Alexandria VA). Let’s start 2019 with a discussion around your digital strategy. Don’t fall for sensational generational learning myths. Host: Personify.

Chicago 170

Chicago DC Content Washington 170

Reid All About it

JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. The Next Marketing Department. Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. 1 CAE credit.

Chicago 166

Chicago Minnesota DC Process 166

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. CDT – Billhighway Chapter Roundtable (Chicago). Location: Chicago. Tue 4/25 at 12 p.m. CAE credits.

DC 170

DC Chicago Washington Learning Management System 170

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Location: Chicago IL. Location: Chicago IL. 1 CAE credit. 1 CMP credit.

Certificate 107

Certificate Chicago DC Washington 107

Reid All About it

APRIL 19, 2019

Hosts: Billhighway and Mariner Management & Marketing. Rob Miller, CAE, Senior Vice President of Revenue, Gravitate. – Beneath the Surface: Unearth Hidden Non-Dues Revenue. Presenters: Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions. Location: Chicago IL. 4 CAE credits. 1 CAE credit.

DC 170

DC Washington Chicago LMS 170

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. Location: Chicago IL.

DC 170

DC Chicago Washington Video 170

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. CST – Chapter Roundtable in Chicago IL. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Reid All About it

OCTOBER 27, 2017

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities.

LMS 150

LMS millennials Blended Learning System 150

GlowGlobally

DECEMBER 13, 2018

Recently presented at the ASAE Annual Meeting in Chicago, Ms. based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market.

Education 60

Education Chicago Products Course 60

GlowGlobally

DECEMBER 11, 2018

Recently presented at the ASAE Annual Meeting in Chicago to over 100 association executives, Mr. Lieven Mariën, external relations manager for MCI Benelux, repeated his popular session last week in a LIVE Webinar. The session was recorded an available for on demand viewing. times more than its initial budget.

Education 60

Education Chicago Industry Revenue 60

Reid All About it

MAY 19, 2017

Learn best practices and practical advice for achieving post-webinar returns, including: ​how to boost views of your webinar recordings; ways to repurpose recordings in sales, marketing, and customer relations; tips for structuring content to improve post-webinar usefulness; and techniques for re-engaging previous webinar attendees.

DC 150

DC Washington Chicago Tips 150

GlowGlobally

JANUARY 11, 2016

Revenues of organizations based in this region have grown from 7.5% The strategic location of Singapore connects to the world’s biggest market, with more than 100 airlines flying to 300 countries worldwide and has an access to 4 billion people within a 7- hour flight radius. February 25 in Chicago, IL.

Chicago 60

Chicago DC Washington Revenue 60

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. That’s the question the Professionals for Association Revenue asked several association executives and consultants. Sponsorships. 1 CAE credit. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. She provides several instructional strategies to keep in mind when developing educational events and programs. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Blended Learning 41

Blended Learning Education Video Conference 41

GlowGlobally

NOVEMBER 11, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. Membership.

Products 60

Products Marketing Analysis Content 60

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Many associations struggle to identify additional sources of revenue and content for their members. But how do you develop—and implement—such a strategy?

Chicago 37

Chicago LMS New York Content 37

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JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

Arlington 34

Arlington LMS Social Media Chicago 34

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

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JULY 5, 2019

Hosts: Billhighway and Mariner Management & Marketing. Successful advocacy campaigns have impact only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. Association Content Strategies for a Changing World Research Report. Patrick Dorsey, EVP, Marketing, Impexium.

North Carolina 34

North Carolina Chicago Washington Handbook 34

Associations Now

FEBRUARY 1, 2017

Leading healthcare associations are working together to craft strategies for better engaging members. a consulting firm based in Chicago. It can be a chaotic and unpredictable environment for medical professionals, which is why associations are putting some serious thought toward their membership engagement strategy,” he says.

Chicago 40

Chicago Strategy Revenue Technology 40

Reid All About it

JULY 27, 2018

The weekly list of free educational events and resources for the association community… You can improve your content marketing by rethinking your website user experience. WBT Systems looked over the latest membership benchmark reports from Marketing General Inc. What marketers with above-average email open rates do.

Chicago 30

Chicago Washington DC Tools 30

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

DC 30

DC Washington Revenue Chicago 30

Associations Now

OCTOBER 23, 2014

But the decision, which leaves roughly $2 billion in yearly revenue on the table, comes with a follow-up move that’s drawing mixed reviews. ” But the move nonetheless drew criticism from associations in the pharmacy space, with some groups saying the strategy helps CVS and hurts small-scale local pharmacies. .”

Philadelphia 40

Philadelphia Chicago America Products 40

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. What deer hunting taught me about strategy. Remote work models.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Virtual conference design.

Blended Learning 300

Blended Learning Revenue Conference Technology 300