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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Have they volunteered, donated, or sat on a board or committee? First Name. When did they join?

Marketing 197
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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

If you stop your fundraising efforts what will that mean for your organization in the long term? Tip: Right now really might not be the right time for some organizations to fundraise. Check in with your supporters (and volunteers), ask how they are doing, provide updates about your organization, etc. That is 100% okay!

Florida 52
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Personalized and Targeted Marketing is Here to Stay! by Scott Oser

.orgCommunity

Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the communication. Body copy = Every product/service that the organization offers to every single target market it serves.

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Association Brain Food Weekly: 1.27.17

Reid All About it

I had just returned from a committee meeting and was ready to start working when…darkness. If your organization has a webinar scheduled in the next few weeks, please send me the link. Host: ASAE Marketing Section Council. Making Mobile Work for your Organization. Host: American Marketing Association.

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Association Brain Food Weekly: 1.27.17

Reid All About it

I had just returned from a committee meeting and was ready to start working when…darkness. If your organization has a webinar scheduled in the next few weeks, please send me the link. Host: ASAE Marketing Section Council. Making Mobile Work for your Organization. Host: American Marketing Association.

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Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

You’ve probably heard of grants in the context of academia or community building: An organization offers a sum of money to any individual or group that promises to pursue a project, an idea or a program within certain parameters. Hester Ndoja, CAE Florida Society of Association Executives. Kelly Clark, Naylor Association Solutions.

Georgia 76
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Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Partner and Chair of the Nonprofit Organizations Practice, Venable LLP. Host: ASAE Small Staff Association Committee.

LMS 150