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MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Host: ASAE.

LMS 369

LMS Certificate America Committee 369

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

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JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. Association leadership. Fascinating times, right?

Tools 195

Tools Education Newsletter Chicago 195

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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MARCH 4, 2022

Sounds like a practical approach to session and course design, doesn’t it? Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Career wellness. Many professionals (maybe you!) Fri 3/4 at 4 p.m.

Class 195

Class Certificate Content Committee 195

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JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. He shares five resources for getting up to speed and staying informed about AI. Non-dues revenue. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Location: Washington DC and online.

DC 170

DC Las Vegas Washington Review 170

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MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Marketing General Inc.

Video 195

Video Technology Content Strategy 195

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APRIL 9, 2021

I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Skip down to the list of free webinars if you prefer takeout. Quick hits.

San Diego 370

San Diego Revenue Strategy Content 370

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Online community potential. An article by Lisa Boylan at Associations Now got me so excited about the future of online communities. The modern war is online.

Revenue 195

Revenue Technology Education Video 195

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. Online education.

Association Software 144

Association Software Recruiting Recruitment Software 144

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APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

Blue Sky eLearn

SEPTEMBER 12, 2018

Online Communities. Let’s dive in to learn how: Online courses, lecture series, webinars, and roundtables — the kings of all member engagement techniques! Yes, eLearning content like webinars are powerful tools for attracting new members, but they are also necessary to offer real value for your existing members too.

Content 173

Content Member Engagement Tools Strategy 173

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MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. webinar last week about NFTs. Skip down to the list of free webinars if you prefer takeout. Virtual conference attendee’s attention. Event NFTs.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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APRIL 16, 2021

Ernie Smith at Associations Now shares advice from Jeff Cobb (Leading Learning) on rethinking your association’s education model to meet member expectations and organizational needs. Skip down to the list of free webinars if you prefer takeout. Education programs. Marina Khidekel, Thrive Global ). Fri 4/16 at 12 p.m. EventTech Chat.

Revenue 363

Revenue Strategy Team Content 363

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NOVEMBER 11, 2016

I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Now on to the list of this week’s free webinars and learning events. But first: if your company has a webinar scheduled in the next few weeks, please send me the link. – 10 Secrets for Creating Great Webinar Content.

Handbook 237

Handbook Washington eBook DC 237

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DECEMBER 3, 2021

WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. They also developed resources to help their members get used to and succeed at online learning. Kat Sullivan, Marketing Solved ). Workforce assessment. Fri 12/3 at 12 p.m.

Revenue 195

Revenue Technology Innovation Social Media 195

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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AUGUST 20, 2021

Online learner/virtual attendee engagement. While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Bonus idea: a competencies matrix for staff committee liaisons—brilliant! Volunteer training.

Revenue 195

Revenue Content Resources Strategy 195

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. AMS requirements. More info/register. Fri 5/5 at 4 p.m. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

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DECEMBER 1, 2023

Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters. She explains what happened to her generation when their social lives moved onto smartphones—depressing but valuable insight for associations. Plot a course for responding to and reducing recurrences of findings during your audit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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OCTOBER 9, 2020

WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” Tips for living online: lessons from six months of the COVID-19 pandemic. Good eats—skip down to the list of free webinars if you prefer take-out. UBIT for virtual trade shows.

Utah 370

Utah LMS Conference Technology 370

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JULY 9, 2021

Skip down to the list of free webinars if you prefer takeout. Of course, but canned do just fine in a pinch. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Director of Demand Generation Charm Bianchini.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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OCTOBER 16, 2020

Good eats—skip down to the list of free webinars if you prefer take-out. Green beans are all over the farmers market right now. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Tackling Multicultural Marketing Like a Pro. More info/register.

Indiana 221

Indiana Review Education Conference 221

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

Video 52

Video Marketing Strategy New Jersey 52

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SEPTEMBER 10, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Strategy 195

Strategy Content Education Tips 195

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JANUARY 5, 2018

Tinkers by Paul Harding, a Pulitzer Prize winner about multiple generations of a New England family. If your organization has a webinar scheduled in the near future, please send me the link. Presenters: current Gold Circle Awards Committee members, and previous winners and judges. Host: American Marketing Association.

Nashville 150

Nashville eBook DC Chicago 150

MemberClicks

AUGUST 3, 2023

Online learning isn’t just for educational institutions. According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. million LMS users around the world, benefiting from a variety of online courses.

Software 52

Software LMS Certificate Learning Management System 52

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DECEMBER 4, 2020

Data can lead you down unexpected and profitable trails, says WBT Systems, and help you build a business case for a bigger professional development budget. Good eats—skip down to the list of free webinars if you prefer take-out. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Event and learning data. CAE credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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APRIL 24, 2020

Selinger raises several good points to keep in mind as you plan virtual conferences and other online programs. And the crisis has generated a tremendous opportunity to experiment with new strategies and get rid of things that have not provided value for many years.”. Online meetings don’t have to be awkward or dull. . –

North Carolina 243

North Carolina Survey Strategy Conference 243

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MARCH 27, 2020

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. If you have any free webinars or events coming up, please send me the link.

North Carolina 221

North Carolina Technology Louisiana Conference 221

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JUNE 23, 2017

Your weekly list of free webinars and events for the association community… Peggy Hoffman says we have to get rid of the “V” word: volunteers. If any of you have taken a CAE cram course and then not passed, I think I know why—your learning wasn’t spaced. Presenter: Anna Toon, learning product marketing manager, Abila. . –

DC 153

DC Content Education Software 153

MemberClicks

DECEMBER 8, 2021

Your professional bio is often a first introduction when a potential employer or industry connection comes across you, particularly online. That’s where a professional bio generator can help. You may need a shorter iteration of your bio for social media sites, for a webinar you’re hosting, or if you’re speaking at a conference.

Georgia 52

Georgia Atlanta America Membership Management 52

MemberClicks

DECEMBER 8, 2021

Your professional bio is often a first introduction when a potential employer or industry connection comes across you, particularly online. That’s where a professional bio generator can help. You may need a shorter iteration of your bio for social media sites, for a webinar you’re hosting, or if you’re speaking at a conference.

Georgia 52

Georgia Atlanta America Membership Management 52