Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Video 88

Video Social Media Committee Team 88

Expo Logic

FEBRUARY 28, 2020

When your association’s members are already bogged down with the responsibilities of their own careers, families, and communities, how do you convince them that committee work is worth prioritizing? Advertise when your association committees have openings. If candidates see the committee in action, it becomes less intimidating.

Committee 36

Committee Austin Newsletter Conference 36

SBI

APRIL 24, 2024

Each section is designed to help committees understand how to infuse DEI principles into every aspect of your conference planning: Getting Started Establish DEI Checklist with Your Association Leadership and Planning Committee : Ensure that DEI considerations are integrated into the core conference planning process from the outset.

Conference 52

Conference Event Planning Committee Survey 52

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. ASAE Young Professionals Advisory Committee Ask Me Anything (AMA) Applications are now open to join the ASAE Young Professionals Advisory Committee (YPAC). More info/register. More info/register.

Education 195

Education Committee Recruiting Recruitment 195

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Membership committees. Chapter self-assessment. More info/register.

LMS 369

LMS Certificate America Committee 369

World Class Boards

APRIL 25, 2018

Not only that, most traditional planning methodologies are not strategic to begin with and put the focus of leadership in the wrong place. Most planning approaches spend an inordinate amount of time on management/operations activities and quickly shift the Board of Directors’ focus from leadership to management. committees and staff).

Committee 185

Committee Project Leadership Tools 185

Reid All About it

JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Guest: Cathy Pales, Executive Leadership Coach. A new episode is posted every Monday by 1 p.m. Tue 1/7 at 12 p.m. 1 CAE credit.

Chicago 259

Chicago New Jersey Arlington Committee 259

Nimble AMS

JUNE 2, 2023

Both positive and negative reviews can share insights into leadership and culture. Consider having a candid conversation with your selection committee about their initial reactions to AMS vendors. Discussing your selection committees’ gut feelings will help bring important issues and concerns to light so they can be openly discussed.

Software 129

Software Association Management Case Study Review 129

Ungrated

FEBRUARY 24, 2023

Earlier this month, teams from CAI’s eight California chapters and the leaders from the California Legislative Action Committee met in person to collaboratively problem solve. Participants discussed their interest in hybrid meeting schedules , paperless transactions, digital marketing, artificial intelligence, and cybersecurity.

California 86

California San Diego Los Angeles Sacramento 86

Reid All About it

JULY 7, 2023

Association leadership. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. s DE&I committee. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

.orgSource

OCTOBER 17, 2023

Recent data from the global consulting firm Spencer Stuart shows that 98% of S&P 500 boards conduct a board evaluation of some type, although only about a third review the board as a whole, individual directors, and committees as part of the process. For more information on the Leadership ColLAB, See our article “The Delicate Balance.”

Committee 100

Committee Leadership Review Process 100

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

WBT Systems

FEBRUARY 20, 2018

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 160

Education How To Certificate Committee 160

Reid All About it

JUNE 12, 2020

Join this timely discussion of commitment to action and sustainable change in regards to increasing representation in leadership, supplier diversity and inclusive event practices. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Pivoting Your Chapter Leadership Conference to Virtual.

Montana 243

Montana Leadership Tools Innovation 243

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Associations Now

SEPTEMBER 4, 2023

It is important to define career development beyond vertical promotion into leadership positions. It is important to define career development beyond vertical promotion into leadership positions,” he said. Moreover, those growth paths are often strict and siloed. Tony Gigliotti, healthcare executive So how do you do that?

Leadership 64

Leadership America Committee Team 64

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Member recruitment. Frankly, we’re smarter about it now. Audience avatar. More info/register. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

OCTOBER 15, 2021

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195

Revenue Committee Strategy Technology 195

Mariner Management

DECEMBER 27, 2021

Interestingly, in one of our smaller associations, we inaugurated a robust DEI committee and program, and increased the number of volunteers engaged in our programs and running for the board. Meanwhile, the traditional volunteer board and committees inherently slow down decision-making processes. But wait, not all responding said yes.

Committee 62

Committee System Leadership Project 62

Reid All About it

MARCH 4, 2022

Associations are giving everyone a voice like never before, using open APIs to enable grassroots voting, smarter committees and stronger online community. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022.

Class 195

Class Certificate Content Committee 195

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 11, 2022

ASAE’s Diversity Executive Leadership Program (DELP). Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Your marketing team constantly talks about the buyer’s journey. Digital fatigue” is not a sign of our changing times, it’s a sign that people are tired of bad marketing.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Associations Now

SEPTEMBER 17, 2023

I started having conversations with the executive team and our marketing and communications people about all the ways the language of DEI was being misrepresented, and perhaps also weaponized,” AWHONN staffer Danielle D. The move was made in part to respond to the way the term “DEI” has become stigmatized. “I Jones told me about the move.

Washington 105

Washington Committee Team Review 105

SCD Group

AUGUST 19, 2012

12 Tips for association board/committee work. So, how do we enhance the time spent in board or committee meetings? · Routine items (minutes, committee reports, metrics, financial reports) can be placed in consent and assumed approved unless a director wants it added to the discussion agenda. · AMR Management Services.

Committee 40

Committee Tips Report America 40

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? How to Effectively Facilitate Board and Committee Meetings Learn best practices and practical tips to manage and facilitate board meetings. 1 CAE credit. . 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

World Class Boards

APRIL 25, 2018

Not only that, most traditional planning methodologies are not strategic to begin with and put the focus of leadership in the wrong place. Most planning approaches spend an inordinate amount of time on management/operations activities and quickly shift the Board of Directors’ focus from leadership to management. committees and staff).

Committee 100

Committee Leadership Project Tools 100

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process.

Industry 164

Industry Analysis Committee Team 164

Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

How To 152

How To Certificate Course Revenue 152

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. New association podcast. More info/register.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Our network committee members will each tell the story of their path to becoming an analyst.

Revenue 195

Revenue Technology Education Video 195

The Hourglass Blog

NOVEMBER 14, 2011

Which Committee Are You On? A new post, "Which Committee Are You On?" Labels: Leadership. Leadership. Leadership Potential of GenX. Which Committee Are You On? Monday, November 14, 2011. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here.

Committee 40

Committee millennials Innovation Social Media 40