Reid All About it

JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Membership committees. Chapter self-assessment. More info/register.

LMS 369

LMS Certificate America Committee 369

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

Expo Logic

FEBRUARY 28, 2020

When your association’s members are already bogged down with the responsibilities of their own careers, families, and communities, how do you convince them that committee work is worth prioritizing? Advertise when your association committees have openings. If candidates see the committee in action, it becomes less intimidating.

Committee 36

Committee Austin Newsletter Conference 36

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. . 1 CAE credit. More info/register. 1 CAE credit. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

Recruiting 60

Recruiting Recruitment Florida Certificate 60

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. s DE&I committee. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

JULY 21, 2023

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Hear tips to recruit and retain these generations. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. So, how do association marketers speak to young members and get them to lean in? Involve them in leadership opportunities. Helping your young professionals grow into their careers means developing their leadership skills, too.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

OCTOBER 15, 2021

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. More info/register. Mon 10/12 at 11 a.m. – Host: The Collaborative. Tue 10/13 at 2 p.m.

Utah 370

Utah LMS Conference Technology 370

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Association Success

JANUARY 14, 2020

According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. If you’re like most job seekers, you’re neglecting a key step to land a new job. Don’t overcommit.

Tips 107

Tips Committee Course Recruiting 107

Mariner Management

NOVEMBER 28, 2022

Leadership succession challenges. On the other hand, strong leadership and succession strategies can be key to handling the other eight items while the right outsourcing and hiring practices can support the leadership. Listen in here and check out this quick summary. Cybersecurity. Struggling chapter leaders. Financial Fraud.

Resources 62

Resources Leadership Tools Committee 62

Mariner Management

JULY 1, 2020

As with many chapters, the leadership of PRSA Maryland, which is based in Baltimore, has been looking for a path towards more diversity within its leadership and membership ranks for a while. They will be working over the summer to build the committee and begin working on a strategic plan to be launched in January 2021.

Maryland 87

Maryland Baltimore Committee Recruiting 87

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. – Association Leadership: Assembling Great Governance Teams.

DC 170

DC Washington Tools Certificate 170

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Quick hits. 16 reasons why people don’t share their knowledge—and what to do about it.

Revenue 335

Revenue Conference Industry Strategy 335

Association Success

OCTOBER 26, 2020

By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. Add to this, all the recent global and domestic issues confronting us that will further challenge the member recruitment efforts of many organizations for years to come.

millennials 78

millennials Recruiting Recruitment Committee 78

Associations Now

SEPTEMBER 27, 2018

Chapter leadership comes with a lot of responsibility. It can be frustrating to recruit and train a chapter leader just to have them drop out or burn out a short time later. Here’s how you can empower your leaders to prevent turnover. Also: One company implements mandatory vacation days. Required PTO.

Charlotte 69

Charlotte Recruiting Recruitment Committee 69

Association Adviser

FEBRUARY 26, 2019

As volunteer-driven organizations, we strive to recruit, retain, and recognize top individuals to serve on committees, as chapter leaders, and even as board members. Here are the top five reasons you should consider hosting a Volunteer Leader Meeting: To Develop Leadership Skills. To Plan for the Future.

Committee 73

Committee Leadership Project Recruiting 73

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Graying male baby boomer veterans made up the majority of the committee.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. What should you do to recruit more members, increase your renewal rates, and grow your membership?

Video 195

Video Technology Content Strategy 195

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. Conflict of interest Finances Sexual harassment Diversity, equity, and inclusion Whistleblower processes Employee behavior and performance Recruiting, onboarding, and background checking Cybersecurity Mission and values Internal risk should be managed on a daily basis.

Strategy 88

Strategy Innovation Process Products 88

.orgSource

DECEMBER 12, 2022

As many as five tiers of responsibility (junior positions, middle managers, executive staff, committees, and the board of directors) are not unusual. That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Investments in recruitment are not paying long-term dividends.

California 100

California Innovation Team Strategy 100

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

Association Advocacy Chick

SEPTEMBER 30, 2014

Association Advocacy Chick: What are some of the responsibilities for ASAE’s Diversity and Inclusion (D&I) Committee? The committee also coordinates the ASAE Diversity Executive Leadership Program (DELP). AAC: The D&I Committee developed a new strategic plan for 2015-2017.

Committee 70

Committee Class Review Recruiting 70

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. .

DC 170

DC Las Vegas Washington Review 170

MultiBriefs

AUGUST 24, 2021

Market Share The most common membership metric is "market share." Determine market share by identifying the potential membership compared to the number of dues paying members. Determine market share by identifying the potential membership compared to the number of dues paying members. The member is first.

Phoenix 52

Phoenix Revenue Cost Committee 52

Eric Lanke

MAY 22, 2017

For instance, in a teaching association, diversity in volunteer leadership could mean recruiting K-12 teachers into leadership roles traditionally held by college professors. There was universal agreement on the returned value of embracing diversity and inclusion in our association and in our association's leadership.

Class 100

Class Wisconsin millennials Leadership 100

Delcor

MAY 16, 2023

Enterprise CRM solutions provide greater functionality in managing customer information like allowing you to track the full journey from the recruitment of new organizations or individuals to interactions. To do that you need to identify your organization’s functions and learn about the offerings in the market.

Chicago 97

Chicago System Tips DC 97

Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. The cyber insurance market has changed drastically in just the last five months, and you need to know how to position your organization for market increases and corrections. Quick hits. Ryan Johnson, Medium ).

Revenue 195

Revenue Technology Innovation Social Media 195

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Not only do we have an array of association clients, but some of our staff have also held leadership roles themselves in associations, like President or VP of Finance. Conclusion.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Does your membership value proposition reflect the needs of your members and market right now? #2: That change is now accelerating.

Survey 106

Survey Education Communications Marketing 106