Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits.

Association Software 144

Association Software Recruiting Recruitment Software 144

.orgSource

JUNE 5, 2023

An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. Temporary freelancing was one strategy for staying involved on a limited basis.

Leadership 88

Leadership United States Resources Committee 88

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. s DE&I committee. After completing a few writing jobs, I have room for more client work in my schedule. New association event. .

Certificate 281

Certificate Price Tools Technology 281

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. We all know this, right? Study across industries.

Video 88

Video Social Media Committee Team 88

Reid All About it

JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Membership committees. Chapter self-assessment. More info/register.

LMS 369

LMS Certificate America Committee 369

Reid All About it

DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. ASAE Young Professionals Advisory Committee Ask Me Anything (AMA) Applications are now open to join the ASAE Young Professionals Advisory Committee (YPAC). More info/register. More info/register.

Education 195

Education Committee Recruiting Recruitment 195

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Eric Lanke

SEPTEMBER 26, 2011

Leadership. Should Committees Report to the Board? Should committees report to the board?" There are some committees whose jobs clearly relate to the governance of the association. The Finance Committee. The Nominating Committee. The Executive Committee. The Education Committee. Innovation.

Committee 100

Committee Report Innovation Project 100

World Class Boards

APRIL 25, 2018

Not only that, most traditional planning methodologies are not strategic to begin with and put the focus of leadership in the wrong place. Most planning approaches spend an inordinate amount of time on management/operations activities and quickly shift the Board of Directors’ focus from leadership to management. committees and staff).

Committee 185

Committee Project Leadership Tools 185

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Member recruitment. Frankly, we’re smarter about it now. Audience avatar. 1 CAE credit. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Hardy captures what most marketers are striving to accomplish today.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – They also suggest topics you should ask about during your discussions with vendors. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JULY 7, 2023

Association leadership. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start.

Tools 195

Tools Education Newsletter Chicago 195

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OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. High-performing committees. Membership strategies. Ann Smarty, Content Marketing Institute ).

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

JUNE 12, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Join this timely discussion of commitment to action and sustainable change in regards to increasing representation in leadership, supplier diversity and inclusive event practices. Identify signals in the market that can impact how you operate. Kimberly A.

Montana 243

Montana Leadership Tools Innovation 243

Expo Logic

FEBRUARY 28, 2020

When your association’s members are already bogged down with the responsibilities of their own careers, families, and communities, how do you convince them that committee work is worth prioritizing? Advertise when your association committees have openings. If candidates see the committee in action, it becomes less intimidating.

Committee 36

Committee Austin Newsletter Conference 36

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CMP credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MARCH 4, 2022

Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. Top Trends in Content Marketing 2022. More info/register.

Class 195

Class Certificate Content Committee 195

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JANUARY 3, 2020

You can start honing your concentration muscle by reviewing these 16 strategies from WBT Systems for finding more time to focus on deep work. Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Tue 1/7 at 12 p.m. 1 CAE credit.

Chicago 259

Chicago New Jersey Arlington Committee 259

Reid All About it

JANUARY 5, 2024

Host: UST Education Speaker: Tim Hopkins, CAE, Chair, ASAE Diversity + Inclusion Committee, and practice director, McKinley Advisors Thu 1/11 at 12 p.m. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV 1 CAE credit. More info/register. 1 CAE credit. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.

Revenue 335

Revenue Conference Industry Strategy 335

.orgSource

OCTOBER 17, 2023

Recent data from the global consulting firm Spencer Stuart shows that 98% of S&P 500 boards conduct a board evaluation of some type, although only about a third review the board as a whole, individual directors, and committees as part of the process. I’ll get on my Association 4.0 An annual survey is a good start.

Committee 100

Committee Leadership Review Process 100

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

WBT Systems

FEBRUARY 20, 2018

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 160

Education How To Certificate Committee 160

Aaron Wolowiec

APRIL 1, 2013

This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). At right, you’ll find the results to two different poll questions on the topic of education strategy. Effectively marketing programs. Innovative instructional strategies.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

OCTOBER 11, 2016

New ideas, new inventions, new strategies, new operating plans. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Most of us realize innovation is key to driving a business forward. The options are limitless – even for associations.

Social Media 191

Social Media Innovation Survey Education 191

World Class Boards

APRIL 25, 2018

Not only that, most traditional planning methodologies are not strategic to begin with and put the focus of leadership in the wrong place. Most planning approaches spend an inordinate amount of time on management/operations activities and quickly shift the Board of Directors’ focus from leadership to management. committees and staff).

Committee 100

Committee Leadership Project Tools 100

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Our network committee members will each tell the story of their path to becoming an analyst.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

NOVEMBER 19, 2021

Yes, we all know that, but they share advice for helping a board adopt a strategic learner’s mindset, choose the right priorities for attention, and adjust meeting formats and committee structures. Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Start with an association e-learning strategy. Therefore, only 23% of associations have an e-learning strategy.

Mooc 192

Mooc LMS Sample Survey 192

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Potomac Core

FEBRUARY 11, 2019

Associations who want to pass the relevance test should initiate conversations with their Boards or Executive Committees to: Talk through and quantify the sources and the business impact of market challenges. Build nimble strategies to address new or critical Industry or Professional challenges and opportunities. Strong U.S.

Survey 158

Survey Revenue United States Committee 158

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Looking to personalize and target your email communications strategy to different member segments? Member-generated content shows your thought leadership and appeals to new members. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363

Revenue Strategy Team Content 363

.orgSource

FEBRUARY 13, 2023

Financial managers make understanding the group’s risk tolerance a defining component of their strategy. Although money may be the object of concern, the triggers for loss are frequently pulled by circumstances outside the finance committee’s scope. In digital markets, circumstances can shift quickly toward the unexpected.

Strategy 88

Strategy Innovation Process Products 88