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Storytelling for Change: 5 Content Strategies for Nonprofits

NXUnite

Yet, there exists a time-tested and transformative tool that can cut through the noise: storytelling. After segmenting your audience, create tailored messages and content for each group. Consider when your audience is most receptive to communications. Craft personalized messages.

Content 130
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Why your association needs a social media strategy

MultiBriefs

{summary} There's no doubt that social media has become an integral part of our daily lives, revolutionizing the way we connect and communicate. Whether you are a professional, trade or community-based association, no one can afford to ignore the potential benefits of having a robust social media strategy.

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. At the same time, print media is seeing a resurgence. Repurpose content whenever and wherever possible.

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Becoming Excellent at Post-Event Follow-Up: 5 Tested Tips

NXUnite

71% of donors feel more engaged when they receive personalized content, meaning you can use what you know about your audience to divide them into groups related to their interests and send them meaningful and unique follow-ups. Create a post-event follow-up schedule that details when a message should be sent and the content it should include.

Tips 130
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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 78
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Association Brain Food: 4.26.24

Reid All About it

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.

Content 266
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How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Is Your Brand a ‘People Person’ on Social Media? Don’t be afraid to take risks. Become One.