Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. Think of your members as belonging to a tribe, with your leadership as the elders.

Social Media 60

Social Media Communications Content Strategy 60

EventMobi: Association Events

SEPTEMBER 13, 2023

One of the keys to saving money as an organization is putting effort into member retention. Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! Member engagement. Membership experience ultimately defines the value of your organization.

Member Experience 130

Member Experience Tips How To Software 130

GrowthZone

FEBRUARY 25, 2021

Member Engagement. They’re reluctant to try new things, even to expand our development pie or member engagement. Membership sales and retention are relationship-based, and it has been more difficult to connect directly with members and prospects. Member Engagement. Reduced communication.

Survey 133

Survey Technology Member Engagement Leadership 133

Nimble AMS

NOVEMBER 27, 2022

Social media shout out. Show your donors you care by highlighting them on social media. Be sure to shout out individual members and post a general message of thanks about how donors helped you reach your financial goal. TECH TIP: Leverage Nimble Create to automate your donor communication process.

Revenue 125

Revenue Tips Social Media Report 125

GrowthZone

MARCH 24, 2020

A quick internet search provides examples of rules used by groups across various social media platforms. Listed” groups appear in search results, and membership in the group is visible on members’ profiles. This is useful for updating descriptions, adjusting communication settings, changing visibility, etc.

How To 112

How To Social Media Guidelines Member Engagement 112

Optimist Consulting

MARCH 26, 2014

It was a really informative read; I encourage you to download a copy. Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. Membership retention Social media' in the 2014 report.

Report 100

Report Social Media Email Marketing Maine 100

Optimist Consulting

MARCH 30, 2017

2017 remains all about member engagement, operational efficiency and revenue growth. In particular, organisations feel that increasing member engagement, their number one priority, remains key to improving levels of member satisfaction, increasing advocacy and retaining members.

Report 100

Report Social Media Member Engagement System 100

Higher Logic

APRIL 25, 2019

Giving attendees access to an agenda through your mobile app prior to an event, such as an annual conference, can help drum up excitement and drive more people to download it. Get the buzz going in your online community by offering rewards to customers or members who download and use the app.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

GrowthZone

APRIL 19, 2021

We seized every opportunity to understand and respond to their needs, including engagement with media. We were recently awarded a Platinum Award from MarCom for our communications work around COVID. We did two successful social media campaigns highlighting our members’ work during COVID.

Organization 148

Organization Survey Revenue Social Media 148

Protech

JUNE 11, 2020

By Brian Smith, Communications Specialist . An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . Have Relevant, Frequent & Personalized Communications . This can also be a great time to re-engage with your association’s partnership network.

Revenue 83

Revenue Tips Social Media Communications 83

CMA Solutions

SEPTEMBER 30, 2022

Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Communicating and promoting your association’s recent innovation would help jog their memories.) At CMA, we specialize in association management, membership outreach and member engagement.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Higher Logic

OCTOBER 18, 2018

Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members. If you enjoyed this, please share the video on social media! Those are great goals.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Optimist Consulting

NOVEMBER 29, 2016

Automated emails, when used effectively, can be a good way to deliver a personalised feel to your communications. I recently trialled social media tool MeetEdgar and I was interested to see that before they let you go, they try to entice you back in with a ‘50% off three months’ deal.

Discount 100

Discount Survey Social Media Price 100

GrowthZone

APRIL 5, 2018

Easily view and manage all of your individuals and organizations, including billing information, communications, membership status, and more. COMMUNICATION. One system for communication that syncs with email, social media, and member profiles; with tools to write, schedule, send , and track emails.

Organization 102

Organization Certificate Software Discount 102

GrowthZone

JULY 18, 2017

Part 5 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Every member-based organization’s website should have a visible mechanism that allows people to download content or sign up for topical alerts and a newsletter. Tactic #5: Inbound Marketing That Captures Prospects’ Attention. Storytelling.

Marketing 60

Marketing Member Engagement Content Newsletter 60

GrowthZone

JULY 13, 2017

Part 3 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #3: Storytelling Drives Digital Engagement. As outlined in our recent post, content is critical for your association to fully engage members and prospective members. A story can engage your audience like nothing else.

Member Engagement 60

Member Engagement Review Survey Social Media 60

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. This holds true whether it’s your member engagement efforts or your internal operations.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Eric Lanke

JANUARY 22, 2018

If you're interested, you can download "Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations" here. The communications tell stories, in which the prospective donor has the opportunity to be the hero and make a difference to something he cares deeply about. Older donors get direct mail.

millennials 100

millennials Communications Innovation Social Media 100

Higher Logic

NOVEMBER 8, 2018

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Want to learn more about online community and marketing automation? Highlights. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

MemberClicks

MAY 9, 2022

Knowing what didn’t go as smoothly in the past can help you improve functions of your events, including: Marketing and outreach efforts Scheduling and event planning Communications and follow-up. It can also be a way to express your appreciation for your members and their participation. Social media. Email survey.

Event Planning 52

Event Planning Survey Review Social Media 52

YourMembership

FEBRUARY 27, 2014

The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests. There is almost an unwillingness to embrace new technology that allows a stronger connection to members. Social media/community.

Case Study 150

Case Study Arizona Social Media Revenue 150

WBT Systems

JANUARY 10, 2017

Download our Integration datasheet to learn more. In 3 Ways an Online Community Enhances Learning , we noted that an increasing number of associations “ understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. Mobile and On-Demand Learning.

LMS 150

LMS Learning Management System Certificate System 150

Higher Logic

JUNE 8, 2017

People don’t want to see the same thing every time they open an app, which is why the most popular social media sites show you new posts first. Expert Tip: Keep an eye out for an increase in online community engagement after launching your mobile app. Content Updates and Notifications. Personalization Settings.

Software 168

Software Library Content Newsletter 168

MemberClicks

JUNE 8, 2023

Location: If your organization has members from across the country or the world, knowing where they live will help you organize regional events or initiatives. Membership Status: Is a member’s membership status active or did they lapse? A great member profile should be able to do this. And that’s a good thing.

Certificate 52

Certificate Directory Social Media Software 52

Association Adviser

JANUARY 24, 2017

It has changed not only the way we communicate but the way we live. We keep our calendars, check our bank accounts, download music, update social media and watch movies – all from one device that fits in our pockets. Keep members engaged in the process and looking for solutions. Have a Vision.

Innovation 60

Innovation Social Media Technology Products 60

Higher Logic

DECEMBER 11, 2018

Create a culture that appreciates community engagement, regardless of the level. How do you deal with members using different resources to communicate when that data is not captured in the community? We have a lot of members who are heavy Twitter users. Slack, Chat, etc.). They’re silently satisfied.

Library 153

Library Social Media Resources System 153

Aaron Wolowiec

AUGUST 3, 2012

Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. We also offer speaker handouts for download to attendees (before and after the conference). Online community. Filed under: Marketing , Meetings , Social Media.

Content 100

Content Video Conference Social Media 100

Associations Now

APRIL 8, 2016

Generally, users communicate with bots through chat tools like Slack and Facebook Messenger. Bots make life easier for users by getting rid of the downloading process, and they may make more business sense for developers, given the high cost of app development. Having trouble retaining donors?

Social Media 40

Social Media Tools Content Cost 40

GrowthZone

APRIL 3, 2020

During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. How to Keep Members Engaged Amid COVID-19. >> Download the 2020 Association. Sharable Social Images.

Communications 127

Communications FAQ Press Release Directory 127

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have also engaged with people, going beyond mere awareness of your organization to the point of building relationships and building up the ‘know, like, and trust’ factors. Social media is no different.

Social Media 74

Social Media Proposal Content Marketing 74

Associations Live

MAY 7, 2012

Consider the amount of e-blasts you are sending and if the emails are relevant to your members. Think differently - collaborate with your members, download handout here. New Ideas for Recruiting and Retaining Your Members. 10 steps of communication. Engagement. Advertise your members. Get engaged.

Marketing 40

Marketing Social Media Discount Recruiting 40

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

Organization 28

Organization San Francisco Social Media Austin 28

SCD Group

AUGUST 13, 2012

At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. Be sure to download the file and view/print in the notes format so you can see more details from most of the tips.) . #2 It was a packed room. Posted by Steve Drake.

Tips 40

Tips Marketing Social Media Tools 40

Disciple Media

APRIL 26, 2023

The product is easy to use which promotes the all-important content creation that keeps members engaged and gets the word out about where you’re at with your product, service or movement. One of the things that makes Kajabi so popular with online instructors is what they call “Kajabi University”.

Price 36

Price Review Video Library 36