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Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business. Their goal may be to inform the community about their activities.

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Association Brain Food: 4.12.24

Reid All About it

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. I’m happy to feature it as long as it’s not too product-centric. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Staff meetings. More info/register.

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Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency.

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Association Brain Food: 6.30.23

Reid All About it

Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric. Our dependence on technology increased, resulting in a need to develop communication techniques that work by Zoom.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. I’m happy to feature it as long as it’s not too product-centric. But do you?

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Turn to Data to Spring Clean Your Member Emails

Associations Now

One area for associations to refresh is their member emails, according to association pros who commented on recent conversations in ASAE’s Collaborate community [member log-in required]. Sending out emails is what associations do,” said Cheré LaRose, director, member and candidate communications, at the Society of Actuaries (SOA).