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More Than Clicks: Rethink Your Newsletter to Boost Engagement

Associations Now

Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt.

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Higher Logic: Tell us more about your background in community management and product usability testing. Higher Logic: Tell us more about your background in community management and product usability testing.

Products 254
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Association Brain Food: 4.26.24

Reid All About it

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. I’m happy to feature it as long as it’s not too product-centric. But a few data points trouble me. 1 CAE credit.

Content 222
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Association Brain Food: 4.19.24

Reid All About it

James Young of Product Community describes a twist on mentoring. By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Congratulations, Dean! Co-mentors.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. Step 4: Communicate – Once new content is developed for specific membership segments, your association needs to tell those members about it! This helped to nurture and engage these members until they were eligible.

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Association Brain Food: 4.12.24

Reid All About it

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. I’m happy to feature it as long as it’s not too product-centric. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Staff meetings. 1 CAE credit.

Revenue 256