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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Target communications to segmented member groups.

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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

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Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency.

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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. 1 CAE credit. More info/register.

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Association Brain Food Weekly: 12.21.18

Reid All About it

MemberSuite suggests different membership metrics to track, review and share with your colleagues. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Presenters: Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org.

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Association Brain Food: 6.30.23

Reid All About it

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more. Whiplash: Communication Changes in a Post-COVID World Like whiplash, COVID-19 changed the way we work, live, and play—on hyperdrive. Change and culture. More info/register.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Reviewing metrics in the association world can mean anything from budget inspection to monitoring growth in Twitter followers. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree.