Communications Email Marketing Software Strategy 
Blue Sky eLearn
SEPTEMBER 10, 2021
However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. Let me explain.
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Associations Now
APRIL 23, 2020
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. Enable two-way communication.
NXUnite
JUNE 12, 2024
Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. You could then plan more events into your fundraising strategy and tailor them to your mid-level donors’ interests and preferences.
Higher Logic
JANUARY 31, 2019
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Use member data to strengthen communication.
Higher Logic
MARCH 12, 2019
If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.
HighRoad Solution
SEPTEMBER 26, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Right now, most associations are communicating with their membership mainly with one message-to-all type communication.
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